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Lesikar's business communication : connecting in a digital world / Kathryn Rentz, Paula Lentz.

By: Rentz, Kathryn.
Contributor(s): Lentz, Paula | Lesikar, Raymond Vincent.
Material type: materialTypeLabelBookCall no.: HF5726 .L46 2014Publication: New York : McGraw-Hill/Irwin, c2014Edition: 13th ed., international ed.Description: xxxix 679 p. : ill. (chiefly col.).Notes: Rev. ed. of: Business communication : making connections in a digital world.ISBN: 9781259060809; 1259060802.Other title: Business communication : connecting in a digital world [Portion of title].Subject(s): Commercial correspondence | English language -- Business English | Business communication
Contents:
PART ONE: INTRODUCTION -- Chapter 1 Understanding Workplace Communication -- Chapter 2: Communicating Across Cultures --PART TWO: FUNDAMENTALS OF BUSINESS WRITING -- Chapter 3: Adapting Your Words to Your Readers -- Chapter 4 Constructing Clear Sentences and Paragraphs -- Chapter 5 Writing for a Positive Effect -- PART THREE: BASIC PATTERNS OF BUSINESS MESSAGES -- Chapter 6 Developing Your Writing Process and Choosing the Best Form -- Chapter 7 Getting to the Point in Good-News and Neutral Messages -- Chapter 8 Maintaining Goodwill in Bad-News Messages -- Chapter 9 Making Your Case with Persuasive Messages and Proposals -- Chapter 10 Conducting a Winning Job Campaign -- PART FOUR: FUNDAMENTALS OF REPORT WRITING -- Chapter 11 Preparing Informative and Influential Business Reports -- Chapter 12 Choosing the Right Type of Report -- Chapter 13 Conducting Research for Decision Makers -- Chapter 14 Using Visuals to Make Your Point
PART FIVE: ORAL FORMS OF BUSINESS COMMUNICATION -- Chapter 15 Communicating Effectively in Meetings and Conversations -- Chapter 16 Delivering Oral Reports and Business Speeches -- PART SIX: ELEMENTS OF PROFESSIONALISM: TECHNOLOGICAL PROFICIENCY AND CORRECTNESS -- Chapter 17 Leveraging Technology for Better Writing -- Chapter 18 Conveying Professionalism Through Correctness -- APPENDIXES A. Corrections for the Self-Administered Diagnostic Test of Correctness -- B. Physical Presentation of Letters, Memos, and Reports -- C. General GradingSymbols: Punctuation, Grammar, Number, Spelling, Proofreading Technique, Strategy, and Formatting -- D. Grading Codes and Checklists: Messages and Reports -- E. Documentation and the Bibliography.
List(s) this item appears in: New Books 2017-05 (Foreign)
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Faculty of Journalism and Mass Communication Library
General Stacks
General Books HF5726 .L46 2014 (See Similar Items) Available 31379014093042
Book Book Puey Ungphakorn Library, Rangsit Campus
General Stacks
General Books HF5726 .L46 2014 (See Similar Items) Show map Available 31379015183099
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Rev. ed. of: Business communication : making connections in a digital world.

PART ONE: INTRODUCTION -- Chapter 1 Understanding Workplace Communication -- Chapter 2: Communicating Across Cultures --PART TWO: FUNDAMENTALS OF BUSINESS WRITING -- Chapter 3: Adapting Your Words to Your Readers -- Chapter 4 Constructing Clear Sentences and Paragraphs -- Chapter 5 Writing for a Positive Effect -- PART THREE: BASIC PATTERNS OF BUSINESS MESSAGES -- Chapter 6 Developing Your Writing Process and Choosing the Best Form -- Chapter 7 Getting to the Point in Good-News and Neutral Messages -- Chapter 8 Maintaining Goodwill in Bad-News Messages -- Chapter 9 Making Your Case with Persuasive Messages and Proposals -- Chapter 10 Conducting a Winning Job Campaign -- PART FOUR: FUNDAMENTALS OF REPORT WRITING -- Chapter 11 Preparing Informative and Influential Business Reports -- Chapter 12 Choosing the Right Type of Report -- Chapter 13 Conducting Research for Decision Makers -- Chapter 14 Using Visuals to Make Your Point

PART FIVE: ORAL FORMS OF BUSINESS COMMUNICATION -- Chapter 15 Communicating Effectively in Meetings and Conversations -- Chapter 16 Delivering Oral Reports and Business Speeches -- PART SIX: ELEMENTS OF PROFESSIONALISM: TECHNOLOGICAL PROFICIENCY AND CORRECTNESS -- Chapter 17 Leveraging Technology for Better Writing -- Chapter 18 Conveying Professionalism Through Correctness -- APPENDIXES A. Corrections for the Self-Administered Diagnostic Test of Correctness -- B. Physical Presentation of Letters, Memos, and Reports -- C. General GradingSymbols: Punctuation, Grammar, Number, Spelling, Proofreading Technique, Strategy, and Formatting -- D. Grading Codes and Checklists: Messages and Reports -- E. Documentation and the Bibliography.

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