Business communication : developing leaders for a networked world / Peter W. Cardon.  (Text) (Text)

Cardon, Peter W
Call no.: HF5718 .C363 2014Publication: New York : McGraw-Hill Irwin, c2014Edition: International edDescription: xxxvii, 556 p. : col. illISBN: 9781259060410; 1259060411Subject(s): Business communicationBusiness enterprises -- Computer networksBusiness communication -- Computer network resourcesLOC classification: HF5718 | .C363 2014
Contents:Part 1 Introduction to Business Communication. 1 Establishing Credibility -- Part 2 Principles of Interpersonal Communication. 2 Introduction to Interpersonal Communication -- 3 Listening, Team Communication, and Difficult Conversations -- 4 Communicating Across Cultures -- Part 3 Principles for Business Messages. 5 Creating Effective Business Messages -- 6 Improving Readability with Style and Design -- 7 E-mail and Social Media for Business Communication-- Part 4 Types of Business Messages. 8 Routine Business Messages -- 9 Persuasive Messages -- 10 Bad-News Messages -- 11 Crisis Communications and Public Relations Messages -- Part 5 Reports and Presentations. 12 Research and Planning for Business Reports -- 13 Completing Business Reports -- 14 Planning Presentations --15 Delivering Presentations -- 16 Employment Communication -- Appendix A: Punctuation, Number Usage, and Grammar -- Appendix B: Formatting for Letters and Memos -- Appendix C: Creating Proposals and Business Plans.
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Book Book Faculty of Journalism and Mass Communication Library
General Books General Stacks HF5718 .C363 2014 (เรียกดูชั้นหนังสือ) พร้อมให้บริการ
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Includes bibliographical references and index.

Part 1 Introduction to Business Communication. 1 Establishing Credibility -- Part 2 Principles of Interpersonal Communication. 2 Introduction to Interpersonal Communication -- 3 Listening, Team Communication, and Difficult Conversations -- 4 Communicating Across Cultures -- Part 3 Principles for Business Messages. 5 Creating Effective Business Messages -- 6 Improving Readability with Style and Design -- 7 E-mail and Social Media for Business Communication-- Part 4 Types of Business Messages. 8 Routine Business Messages -- 9 Persuasive Messages -- 10 Bad-News Messages -- 11 Crisis Communications and Public Relations Messages -- Part 5 Reports and Presentations. 12 Research and Planning for Business Reports -- 13 Completing Business Reports -- 14 Planning Presentations --15 Delivering Presentations -- 16 Employment Communication -- Appendix A: Punctuation, Number Usage, and Grammar -- Appendix B: Formatting for Letters and Memos -- Appendix C: Creating Proposals and Business Plans.

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