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Confessions of an advertising man / David Ogilvy.

By: Ogilvy, David, 1911-1999.
Material type: materialTypeLabelBookCall no.: HF5810.O34 A3 2011Publication: Harpenden, Herts, [U.K.] : Southbank Publishing, 2011Edition: [Rev. ed.].Description: 190 p.ISBN: 9781904915379 (pbk.).Subject(s): Advertising -- United States -- Biography | Advertising executives -- United States -- Biography | Advertising agencies -- United States -- History
Contents:
How to manage an advertising agency -- How to get clients -- How to keep clients -- How to be a good client -- How to build great campaigns -- How to write potent copy -- How to illustrate advertisements and posters -- How to make good television commercials -- How to make good campaigns for food products, tourist destinations and proprietary medicines -- How to rise to the top of the tree : advice to the young -- Should advertising be abolished?
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Book Book Faculty of Journalism and Mass Communication Library
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General Books HF5810.O34 A3 2011 (See Similar Items) Available 31379014100359
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How to manage an advertising agency -- How to get clients -- How to keep clients -- How to be a good client -- How to build great campaigns -- How to write potent copy -- How to illustrate advertisements and posters -- How to make good television commercials -- How to make good campaigns for food products, tourist destinations and proprietary medicines -- How to rise to the top of the tree : advice to the young -- Should advertising be abolished?

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