Hey whipple squeeze this! : a classic guide to creating great ads / Luke Sullivan ; with Sam Bennett.  (Text) (Text)

Sullivan, Luke
Bennett, Sam
Call no.: HF5825 .S88 2012Publication: Hoboken, NJ : Wiley, 2012Edition: 4th edDescription: xiii, 386 p. : illNotes: Includes index.ISBN: 9781118101339 (pbk.)Subject(s): Advertising copyLOC classification: HF5825 | .S88 2012
Contents:Salesmen don't have to wear plaid: selling without selling out -- A sharp pencil works best: some thoughts on getting started -- A clean sheet of paper: coming up with an idea, the broad strokes -- Write when you get work: completing an idea, some finer touches -- Concepting for the hive mind: creativity in analog and digital -- Big honkin' ideas: putting it all together -- In the future, everyone will be famous for 30 seconds: some advice on telling stories visually -- But wait, there's more!: Seriously, does direct-response TV have to suck? -- Radio is hell but its a dry heat: some advice on working in a tough medium -- "Toto, I have a feeling we're not in McMann & Tate anymore": working out past the edge -- Only the good die young: the enemies of advertising -- Pecked to death by ducks: presenting and protecting your work -- A good book or a crowbar: some thoughts on getting into the business -- Making shoes versus making shoe commercials: is this a great business or what?
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Book Book Faculty of Journalism and Mass Communication Library
General Books General Stacks HF5825 .S88 2012 (เรียกดูชั้นหนังสือ) พร้อมให้บริการ
31379014100854

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Includes index.

Salesmen don't have to wear plaid: selling without selling out -- A sharp pencil works best: some thoughts on getting started -- A clean sheet of paper: coming up with an idea, the broad strokes -- Write when you get work: completing an idea, some finer touches -- Concepting for the hive mind: creativity in analog and digital -- Big honkin' ideas: putting it all together -- In the future, everyone will be famous for 30 seconds: some advice on telling stories visually -- But wait, there's more!: Seriously, does direct-response TV have to suck? -- Radio is hell but its a dry heat: some advice on working in a tough medium -- "Toto, I have a feeling we're not in McMann & Tate anymore": working out past the edge -- Only the good die young: the enemies of advertising -- Pecked to death by ducks: presenting and protecting your work -- A good book or a crowbar: some thoughts on getting into the business -- Making shoes versus making shoe commercials: is this a great business or what?

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