Advanced presentations by design : creating communication that drives action / Andrew V. Abela.  (Text) (Text)

Abela, Andrew V, 1965-
Call no.: HF5718.22 .A24 2013Series: Pfeiffer essential resources for training and HR professionalsPublication: San Francisco, Calif. : Pfeiffer, c2013Edition: 2nd edDescription: xvi, 203 p. : illISBN: 9781118347911 (pbk.)Subject(s): Business presentationsBusiness communicationLOC classification: HF5718.22 | .A24 2013
Contents:PART I: WHO? CHAPTER 1: AUDIENCE. Understanding What Types of Communication Will Be Most Effective for Your Audience ; Step 1: Identify the Communication Preferences of the Different Personality Types in Your Audience ; How to Estimate Your Audience's Personality Types ; How to Match Your Presentation Design to Different Personality Types in the Same Audience ; Additional Information About Your Audience -- PART II: WHAT? Why You Should Have Specific Presentation Objectives ; Why Discuss Problem Solving in a Book About Presentation Design ; Why You Should Always Focus Your Presentation on an Audience Problem ; You Do Need Evidence! ; The Reality Principle: Show Concrete and Specific Data Whenever Possible -- CHAPTER 2: OBJECTIVE. Setting a Measurable Objective for Your Presentation ; Step 2: Set Specific Objectives for What You Want Your Audience to Think and Do Differently After Your Presentation ; The Typical--and Wrong--Way to Set Presentation Objectives ; Developing Effective Presentation Objectives ; The Curse of the Update Presentation ; How Do You Know Whether You Have Set the Right Objectives?CHAPTER 3: PROBLEM SOLUTION. Articulating the Audience's Problem and Your Proposed Solution to It ; Step 3: Identify a Problem Your Audience Has That Your Presentation Will Contribute to Solving ; Choosing the Right Problem ; Crafting Your Solution -- CHAPTER 4: EVIDENCE. Marshalling Your Evidence ; Step 4: List All the Information That You Think You May Need to Include in Your Presentation ; What Kinds of Evidence Should You Include? ; Is There Any Kind of Evidence That You Should Exclude? ; Where Do You Find All This Evidence? -- PART III: HOW?, PART IIIA: HOW TO TELL YOUR STORY. Facts and Logic Alone Are Not Enough to Persuade Most People ; The Importance of Storytelling ; Ethical Persuasion -- CHAPTER 5: ANECDOTES. Assembling the Anecdotes That Will Illustrate Your Evidence ; Step 5: Identify Brief Anecdotes That Highlight Your Most Important Points ; What Kinds of Stories Should You Use in Your Presentation? ; How to Tell a Story Using the Seven Basic Plots ; Where to Find Useful Stories -- CHAPTER 6: STORY. Sequencing Your Evidence ; Step 6: Sequence Your Information So That It Tells a Compelling Story ; The Structure of All Effective Stories ; Using the S.Co.R.E. Method to Sequence Your Evidence ; What to Do with What Doesn't Fit into Your Storyline--The Role of the AppendixPART IIIB: HOW TO SHOW YOUR STORY. Should You Use Visual Aids? ; Should You Use PowerPoint? ; Should Each Slide Have Seven Bullets and Seven Words Per Bullet? -- CHAPTER 7: VISUALS. Visual Presentation Elements: Graphics, Charts, Color, Animation, and Fonts ; Step 7: Identify the Most Effective Graphical Elements to Use in Your Presentation ; What Kinds of Graphics Should You Use? ; Should You Use Clip Art? ; How Do You Decide Which Type of Chart Will Best Communicate Your Data? ; Which Type Fonts and Sizes Should You Use? ; Should You Use Bullet Points, Color, Animation, Transitions, or Animation? -- CHAPTER 8: LAYOUT. Laying Out All the Elements of Your Presentation ; Step 8: Create Visuals That Communicate Your Information Concisely and Effectively ; How to Lay Out Your Visuals So That They Grab the Audience's Interest and Convey the Intended Message Persuasively ; How to Decide Which Presentation Design Style to Use ; How to Design Effective Ballroom Style Presentations ; How to Design Effective Conference Room Style Presentations ; How to Design Prezi Presentations ; When to Use Multiple Presentation Styles in the Same Presentation ; How Much Detail to Put on Each SlideHow to Avoid Bad Detail ("Chartjunk") ; How Much Text to Put on Each Slide ; Whether to Combine Graphics and Text on the Same Slide ; Preparing to Lay Out Your Presentation ; How to Draw Your Slides—and Where to Find Examples of Layouts That Pass the Squint Test -- PART IV: WHO, AGAIN? CHAPTER 9: STAKEHOLDERS AND MEASUREMENT. Satisfying Your Stakeholders and Measuring Success ; Step 9: Identity Any Potential Roadblocks to Achieving Your Objectives, and Make a Plan to Deal with Each ; Step 10: Decide How You Will Measure the Success of Your Presentation -- CHAPTER 10: CONCLUSION. The Scalability of the Extreme Presentation Method ; A Language and a Framework tor Providing Effective Feedback ; Contradicting Other Approaches to Presentation Design -- PART V: APPENDICES. Appendix A. Worksheets -- Appendix B. Extreme Presentation Makeover -- Appendix C. Thirty-Six Layouts That Pass the Squint test -- Appendix D. Further Reading -- Appendix E: 1,000 Good Books.
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PART I: WHO? CHAPTER 1: AUDIENCE. Understanding What Types of Communication Will Be Most Effective for Your Audience ; Step 1: Identify the Communication Preferences of the Different Personality Types in Your Audience ; How to Estimate Your Audience's Personality Types ; How to Match Your Presentation Design to Different Personality Types in the Same Audience ; Additional Information About Your Audience -- PART II: WHAT? Why You Should Have Specific Presentation Objectives ; Why Discuss Problem Solving in a Book About Presentation Design ; Why You Should Always Focus Your Presentation on an Audience Problem ; You Do Need Evidence! ; The Reality Principle: Show Concrete and Specific Data Whenever Possible -- CHAPTER 2: OBJECTIVE. Setting a Measurable Objective for Your Presentation ; Step 2: Set Specific Objectives for What You Want Your Audience to Think and Do Differently After Your Presentation ; The Typical--and Wrong--Way to Set Presentation Objectives ; Developing Effective Presentation Objectives ; The Curse of the Update Presentation ; How Do You Know Whether You Have Set the Right Objectives?

CHAPTER 3: PROBLEM SOLUTION. Articulating the Audience's Problem and Your Proposed Solution to It ; Step 3: Identify a Problem Your Audience Has That Your Presentation Will Contribute to Solving ; Choosing the Right Problem ; Crafting Your Solution -- CHAPTER 4: EVIDENCE. Marshalling Your Evidence ; Step 4: List All the Information That You Think You May Need to Include in Your Presentation ; What Kinds of Evidence Should You Include? ; Is There Any Kind of Evidence That You Should Exclude? ; Where Do You Find All This Evidence? -- PART III: HOW?, PART IIIA: HOW TO TELL YOUR STORY. Facts and Logic Alone Are Not Enough to Persuade Most People ; The Importance of Storytelling ; Ethical Persuasion -- CHAPTER 5: ANECDOTES. Assembling the Anecdotes That Will Illustrate Your Evidence ; Step 5: Identify Brief Anecdotes That Highlight Your Most Important Points ; What Kinds of Stories Should You Use in Your Presentation? ; How to Tell a Story Using the Seven Basic Plots ; Where to Find Useful Stories -- CHAPTER 6: STORY. Sequencing Your Evidence ; Step 6: Sequence Your Information So That It Tells a Compelling Story ; The Structure of All Effective Stories ; Using the S.Co.R.E. Method to Sequence Your Evidence ; What to Do with What Doesn't Fit into Your Storyline--The Role of the Appendix

PART IIIB: HOW TO SHOW YOUR STORY. Should You Use Visual Aids? ; Should You Use PowerPoint? ; Should Each Slide Have Seven Bullets and Seven Words Per Bullet? -- CHAPTER 7: VISUALS. Visual Presentation Elements: Graphics, Charts, Color, Animation, and Fonts ; Step 7: Identify the Most Effective Graphical Elements to Use in Your Presentation ; What Kinds of Graphics Should You Use? ; Should You Use Clip Art? ; How Do You Decide Which Type of Chart Will Best Communicate Your Data? ; Which Type Fonts and Sizes Should You Use? ; Should You Use Bullet Points, Color, Animation, Transitions, or Animation? -- CHAPTER 8: LAYOUT. Laying Out All the Elements of Your Presentation ; Step 8: Create Visuals That Communicate Your Information Concisely and Effectively ; How to Lay Out Your Visuals So That They Grab the Audience's Interest and Convey the Intended Message Persuasively ; How to Decide Which Presentation Design Style to Use ; How to Design Effective Ballroom Style Presentations ; How to Design Effective Conference Room Style Presentations ; How to Design Prezi Presentations ; When to Use Multiple Presentation Styles in the Same Presentation ; How Much Detail to Put on Each Slide

How to Avoid Bad Detail ("Chartjunk") ; How Much Text to Put on Each Slide ; Whether to Combine Graphics and Text on the Same Slide ; Preparing to Lay Out Your Presentation ; How to Draw Your Slides—and Where to Find Examples of Layouts That Pass the Squint Test -- PART IV: WHO, AGAIN? CHAPTER 9: STAKEHOLDERS AND MEASUREMENT. Satisfying Your Stakeholders and Measuring Success ; Step 9: Identity Any Potential Roadblocks to Achieving Your Objectives, and Make a Plan to Deal with Each ; Step 10: Decide How You Will Measure the Success of Your Presentation -- CHAPTER 10: CONCLUSION. The Scalability of the Extreme Presentation Method ; A Language and a Framework tor Providing Effective Feedback ; Contradicting Other Approaches to Presentation Design -- PART V: APPENDICES. Appendix A. Worksheets -- Appendix B. Extreme Presentation Makeover -- Appendix C. Thirty-Six Layouts That Pass the Squint test -- Appendix D. Further Reading -- Appendix E: 1,000 Good Books.

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