Normal view MARC view ISBD view

The book publishing industry / Albert N. Greco, Jim Milliot, Robert M. Wharton.

By: Greco, Albert N, 1945-.
Contributor(s): Milliot, Jim | Wharton, Robert M.
Material type: materialTypeLabelBookCall no.: Z471 .G74 2014Publication: New York : Routledge, 2014Edition: 3rd ed.Description: xiv, 485 p. : ill. ; 23 cm.ISBN: 9780415887243 (pbk.); 0415887240 (pbk.); 9780415887250 (hardback); 0415887259 (hardback).Subject(s): Publishers and publishing -- United States | Electronic publishing -- United States
Contents:
Book publishing : an introduction -- New title output, book categories and prices, economic data, sales, returns, and the channels of distribution -- The development of modern book publishing companies : history and analysis -- Business operations -- The editorial process -- Editors, book acquisitions, production, operations, and costs -- Marketing and selling books -- The book publishing confronts the twenty-first century's challenges.
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Collection Call number Status Date due Barcode Item holds Reading lists
Book Book Puey Ungphakorn Library, Rangsit Campus
General Stacks
General Books Z471 .G74 2014 (See Similar Items) Available 31379014124847

วส 315

Total holds: 0

Includes bibliographical references and index.

Book publishing : an introduction -- New title output, book categories and prices, economic data, sales, returns, and the channels of distribution -- The development of modern book publishing companies : history and analysis -- Business operations -- The editorial process -- Editors, book acquisitions, production, operations, and costs -- Marketing and selling books -- The book publishing confronts the twenty-first century's challenges.

There are no comments for this item.

Click on an image to view it in the image viewer

Open Library:

Thammasat University Library
2 Prachan Road, Phranakorn, Bangkok 10200
Tel: 662 613-3544 (Pridi Banomyong Library, Circulation Desk)
Tel: 662 564-4444 ext. 1305 (Puey Ungphakorn Library (Rangsit Campus), Circulation Desk)