The book publishing industry / Albert N. Greco, Jim Milliot, Robert M. Wharton.
By: Greco, Albert N
.
Contributor(s): Milliot, Jim | Wharton, Robert M.
Material type: 
BookCall no.: Z471 .G74 2014Publication: New York : Routledge, 2014Edition: 3rd ed.Description: xiv, 485 p. : ill. ; 23 cm.ISBN: 9780415887243 (pbk.); 0415887240 (pbk.); 9780415887250 (hardback); 0415887259 (hardback).Subject(s): Publishers and publishing -- United States | Electronic publishing -- United States
Contents:
Book publishing : an introduction -- New title output, book categories and prices, economic data, sales, returns, and the channels of distribution -- The development of modern book publishing companies : history and analysis -- Business operations -- The editorial process -- Editors, book acquisitions, production, operations, and costs -- Marketing and selling books -- The book publishing confronts the twenty-first century's challenges.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds | Reading lists |
|---|---|---|---|---|---|---|---|---|
Book
|
Puey Ungphakorn Library, Rangsit Campus General Stacks | General Books | Z471 .G74 2014 (See Similar Items) | Available | 31379014124847 |
Total holds: 0
Includes bibliographical references and index.
Book publishing : an introduction -- New title output, book categories and prices, economic data, sales, returns, and the channels of distribution -- The development of modern book publishing companies : history and analysis -- Business operations -- The editorial process -- Editors, book acquisitions, production, operations, and costs -- Marketing and selling books -- The book publishing confronts the twenty-first century's challenges.
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