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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.

By: Barry, Pete (Pete S.).
Material type: materialTypeLabelBookCall no.: HF5823 .B28 2012Publication: London : Thames & Hudson, 2012Edition: 2nd ed., rev. & expanded.Description: 296 p. : ill.Notes: Previous ed.: 2008.ISBN: 9780500516232 (hbk.); 0500516235 (hbk.); 9780500290316 (pbk.); 0500290318 (pbk.).Subject(s): Advertising | Advertising campaigns | Advertising copy
Contents:
Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Faculty of Journalism and Mass Communication Library
General Stacks
General Books HF5823 .B28 2012 (See Similar Items) Available 31379014142930
Total holds: 0

Previous ed.: 2008.

Includes bibliographical references (p. 291) and index.

Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion.

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