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The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.

By: Barry, Pete (Pete S.).
Material type: materialTypeLabelBookCall no.: HF5823 .B28 2012Publication: London : Thames & Hudson, 2012Edition: 2nd ed., rev. & expanded.Description: 296 p. : ill.Notes: Previous ed.: 2008.ISBN: 9780500516232 (hbk.); 0500516235 (hbk.); 9780500290316 (pbk.); 0500290318 (pbk.).Subject(s): Advertising | Advertising campaigns | Advertising copy
Contents:
Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion.
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Previous ed.: 2008.

Includes bibliographical references (p. 291) and index.

Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and ideas -- TV -- Ambient -- Interactive -- Copy -- Radio -- Integrated -- Execution -- Presenting and selling your work -- The student book -- Conclusion.

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