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The business of media distribution : monetizing film, tv and video content in an online world / Jeff Ulin.

By: Ulin, Jeff.
Material type: materialTypeLabelBookCall no.: COMMD PN 2014 620846Publication: Burlington, MA : Focal Press, 2014Edition: 2nd ed.Description: xxi, 625 p. : ill.ISBN: 9780240824239 (pbk.); 0240824237 (pbk.).Subject(s): Motion pictures -- Marketing | Video recordings -- Marketing | Television broadcasting -- Marketing | Digital media -- Marketing
Contents:
1 Market Opportunity and Segmentation: The Diverse Role of Studios and Networks -- 2 Intellectual Property Assets Enabling Distribution: The Business of Creating, Marketing, and Protecting an Idea -- 3 Financing Production: Studios and Networks as Venture Capitalists -- 4 Theatrical Distribution -- 5 The Home Video Business -- 6 Television Distribution -- 7 Internet Distribution and a New Paradigm: On-Demand and Multi-Screen Access, Cord-Cutting, Online Originals, Cloud Applications, Social Media, and More -- 8 Ancillary Revenues: Merchandising, Video Games, Hotels, Pay-Per-View and Transactional VOD Roots, Airlines, and Other Markets -- 9 Marketing -- 10 Making Money: Net Profits, Hollywood Accounting, and the Relative Simplicity of Online Revenue Sharing.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Faculty of Journalism and Mass Communication Library
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General Books COMMD PN 2014 620846 (See Similar Items) Checked out 31/01/2020 31379014166780
Total holds: 0

Includes bibliographical references and index.

1 Market Opportunity and Segmentation: The Diverse Role of Studios and Networks -- 2 Intellectual Property Assets Enabling Distribution: The Business of Creating, Marketing, and Protecting an Idea -- 3 Financing Production: Studios and Networks as Venture Capitalists -- 4 Theatrical Distribution -- 5 The Home Video Business -- 6 Television Distribution -- 7 Internet Distribution and a New Paradigm: On-Demand and Multi-Screen Access, Cord-Cutting, Online Originals, Cloud Applications, Social Media, and More -- 8 Ancillary Revenues: Merchandising, Video Games, Hotels, Pay-Per-View and Transactional VOD Roots, Airlines, and Other Markets -- 9 Marketing -- 10 Making Money: Net Profits, Hollywood Accounting, and the Relative Simplicity of Online Revenue Sharing.

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