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Social marketing : from tunes to symphonies / Gerard Hastings and Christine Domegan.

By: Hastings, Gerard (Professor).
Contributor(s): Domegan, Christine.
Material type: materialTypeLabelBookCall no.: COMM HF 2014 623825Publication: Abingdon, Oxon : Routledge, 2014Edition: 2nd ed.Description: xxiv, 526 p. : ill. (some col.) ; 26 cm.ISBN: 9780415683722 (hardback); 0415683726 (hardback); 9780415683739 (pbk.); 0415683734 (pbk.).Subject(s): Social marketing | Behavior modification
Contents:
If it works for Coca Cola -- Social marketing principles -- The shoulders of giants -- Making it happen -- the toolbox -- Research and the art of storytelling -- Only connect -- Competitive analysis -- Critical marketing -- Ethical issues -- The big picture : systems social marketing.
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Includes bibliographical references and index.

If it works for Coca Cola -- Social marketing principles -- The shoulders of giants -- Making it happen -- the toolbox -- Research and the art of storytelling -- Only connect -- Competitive analysis -- Critical marketing -- Ethical issues -- The big picture : systems social marketing.

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