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Media analysis techniques / Arthur Asa Berger.

By: Berger, Arthur Asa, 1933-.
Material type: materialTypeLabelBookCall no.: P91 .B385 2014Publication: Thousand Oaks, Calif. : SAGE, c2014Edition: 5th ed.Description: xvii, 238 p. ; 24 cm.ISBN: 9781452261355 (pbk.); 1452261350 (pbk.).Subject(s): Mass media -- Methodology | Mass media criticism
Contents:
Part I. Techniques of Interpretation -- 1. Semiotic Analysis -- 2. Marxist Analysis -- 3. Psychoanalystic Criticism -- 4. Sociological Analysis -- Part II. Applications -- 5. Murderers on the Orient Express -- 6. Seven Points on the Game of Football (and Some Interesting Statistics) -- 7. The Maiden With The Snake: Interpretations of a Print Advertisement -- 8. All-News Radio and the American Bourgeoisie -- 9. Video Games: A New Art Form -- 10. Cell Phones, Social Media, and the Problem of Identity -- Epiogue: Shmoos and Analysis -- Appendix: Simulations, Activities, Games, and Exercises.
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Book Book Faculty of Journalism and Mass Communication Library
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General Books P91 .B385 2014 (See Similar Items) Available 31379014273909

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Includes bibliographical references and index.

Part I. Techniques of Interpretation -- 1. Semiotic Analysis -- 2. Marxist Analysis -- 3. Psychoanalystic Criticism -- 4. Sociological Analysis -- Part II. Applications -- 5. Murderers on the Orient Express -- 6. Seven Points on the Game of Football (and Some Interesting Statistics) -- 7. The Maiden With The Snake: Interpretations of a Print Advertisement -- 8. All-News Radio and the American Bourgeoisie -- 9. Video Games: A New Art Form -- 10. Cell Phones, Social Media, and the Problem of Identity -- Epiogue: Shmoos and Analysis -- Appendix: Simulations, Activities, Games, and Exercises.

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