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Marketing research / Alvin C. Burns, Ronald F. Bush.

By: Burns, Alvin C.
Contributor(s): Bush, Ronald F | Sinha, Nilanjana.
Material type: materialTypeLabelBookCall no.: COMM HF 2014 624644Publication: Boston : Pearson, c2014Edition: Ed. 7, international ed. / international ed. contributions by Nilanjana Sinha.Description: 487 p. : col. ill. ; 26 cm.ISBN: 9780273768517 (pbk.); 0273768514 (pbk.).Subject(s): Marketing research | MK 314 Highly correlated | กต 314 Highly correlated | MK 315 Highly correlated
Contents:
Chapter 1 Introduction to Marketing Research -- Chapter 2 The Marketing Research Industry -- Chapter 3 The Marketing Research Process and Defining the Problem and Research Objectives -- Chapter 4 Research Design -- Chapter 5 Secondary Data and Packaged Information -- Chapter 6 Qualitative Research Techniques -- Chapter 7 Evaluating Survey Data Collection Methods -- Chapter 8 Understanding Measurement, Developing Questions, and Designing the Questionnaire -- Chapter 9 Selecting the Sample -- Chapter 10 Determining the Size of a Sample -- Chapter 11 Dealing with Field Work and Data Quality Issues -- Chapter 12 Using Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses -- Chapter 13 Implementing Basic Differences Tests -- Chapter 14 Making Use of Associations Tests -- Chapter 15 Understanding Regression Analysis Basics -- Chapter 16 The Research Report.
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Item type Current location Collection Call number Status Date due Barcode Item holds Reading lists
Reserve Book (1 Day) Reserve Book (1 Day) Professor Sangvian Indaravijaya Library
Circulation Counter 		Reserve Books COMM HF 2014 624644 (See Similar Items) Available 31379014495288
Book Book Professor Sangvian Indaravijaya Library
General Stacks 		General Books COMM HF 2014 624644 (See Similar Items) Checked out 31/01/2020 31379014301023

MK 315

Total holds: 0

Includes bibliographical references and index.

Chapter 1 Introduction to Marketing Research -- Chapter 2 The Marketing Research Industry -- Chapter 3 The Marketing Research Process and Defining the Problem and Research Objectives -- Chapter 4 Research Design -- Chapter 5 Secondary Data and Packaged Information -- Chapter 6 Qualitative Research Techniques -- Chapter 7 Evaluating Survey Data Collection Methods -- Chapter 8 Understanding Measurement, Developing Questions, and Designing the Questionnaire -- Chapter 9 Selecting the Sample -- Chapter 10 Determining the Size of a Sample -- Chapter 11 Dealing with Field Work and Data Quality Issues -- Chapter 12 Using Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses -- Chapter 13 Implementing Basic Differences Tests -- Chapter 14 Making Use of Associations Tests -- Chapter 15 Understanding Regression Analysis Basics -- Chapter 16 The Research Report.

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