Deconstructing logo design : 300+ international logos analyzed & explained / Matthew Healey.  (Text) (Text)

Healey, Matthew
Call no.: NC1002.L63 H43 2010Publication: Miles : RotoVision, c2010Description: 240 p. : ill. (chiefly col.)Notes: Includes index.ISBN: 9782888930815 (pbk.); 2888930811 (pbk.)Subject(s): Logos (Symbols)Logos (Symbols) -- DesignLogos (Symbols) -- Design -- Case studiesBranding (Marketing)Branding (Marketing) -- Case studiesLOC classification: NC1002.L63 | H43 2010
Contents:WHAT IS A LOGO? -- A BRIEF HISTORY -- DECONSTRUCTING THE LOGO -- THE DESIGN PROCESS -- GLOBAL VERSUS LOCAL -- THE FUTURE OF LOGO DESIGN -- LOGO STUDIES -- FOOD & DRINK -- Case study: La Baguette -- Case study: Santa Margherita Group -- FASHION & RETAIL -- Case study: Michelle Fantaci Jewelry -- HEALTH & BEAUTY -- Case study: IntelliVue Unplugged -- MANUFACTURING & MARKETING -- Case study: Schindler -- Case study: Artoil -- Case study: Archerer -- REAL ESTATE & DEVELOPMENT -- Case study: The Port of Long Beach -- TRAVEL & TOURISM -- Case study: One & Only Cape Town -- Case study: Croatian National Tourist Board -- SPORTS -- Case study: Odsal Sports Village -- MEDIA & ENTERTAINMENT -- Case study: Stories: Projects in Film -- Case study: Falco Invernale Records -- Case study: The New York Times -- WEB & TELECOMMUNICATIONS -- Case study: GotSpot -- ARCHOTECTIRE & DESIGN -- Case study: Elemental -- CORPORATE -- Case study: Paul Wu & Associates -- Case study: Agility -- Case study: Chartis -- NONPROFIT & PUBLIC SECTOR -- Case study: Tenth Church -- Case study: City of Melbourne -- ENVIRONMENT -- Case study: North Shore Spirit Trail -- FOCUS ON -- Form & shape -- Color -- Type -- Alternate formats -- Developing a full identity -- Characters & motifs -- Mixed media & 3D -- Taglines -- Refreshing a logo.
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Book Book Boonchoo Treethong Library, Lampang Campus
General Books General Stacks NC1002.L63 H43 2010 (เรียกดูชั้นหนังสือ) พร้อมให้บริการ
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Includes index.

WHAT IS A LOGO? -- A BRIEF HISTORY -- DECONSTRUCTING THE LOGO -- THE DESIGN PROCESS -- GLOBAL VERSUS LOCAL -- THE FUTURE OF LOGO DESIGN -- LOGO STUDIES -- FOOD & DRINK -- Case study: La Baguette -- Case study: Santa Margherita Group -- FASHION & RETAIL -- Case study: Michelle Fantaci Jewelry -- HEALTH & BEAUTY -- Case study: IntelliVue Unplugged -- MANUFACTURING & MARKETING -- Case study: Schindler -- Case study: Artoil -- Case study: Archerer -- REAL ESTATE & DEVELOPMENT -- Case study: The Port of Long Beach -- TRAVEL & TOURISM -- Case study: One & Only Cape Town -- Case study: Croatian National Tourist Board -- SPORTS -- Case study: Odsal Sports Village -- MEDIA & ENTERTAINMENT -- Case study: Stories: Projects in Film -- Case study: Falco Invernale Records -- Case study: The New York Times -- WEB & TELECOMMUNICATIONS -- Case study: GotSpot -- ARCHOTECTIRE & DESIGN -- Case study: Elemental -- CORPORATE -- Case study: Paul Wu & Associates -- Case study: Agility -- Case study: Chartis -- NONPROFIT & PUBLIC SECTOR -- Case study: Tenth Church -- Case study: City of Melbourne -- ENVIRONMENT -- Case study: North Shore Spirit Trail -- FOCUS ON -- Form & shape -- Color -- Type -- Alternate formats -- Developing a full identity -- Characters & motifs -- Mixed media & 3D -- Taglines -- Refreshing a logo.

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