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Media programming : strategies and practices / Susan Tyler Eastman, Douglas A. Ferguson.

By: Eastman, Susan Tyler.
Contributor(s): Ferguson, Douglas A.
Material type: materialTypeLabelBookCall no.: COMMD PN 2013 626060Publication: Belmont, Calif. : Wadsworth, Cengage Learning, c2013Edition: 9th ed.Description: xiii, 484 p. : ill. ; 25 cm.ISBN: 9781111835026 (pbk.); 1111835020 (pbk.).Subject(s): Television programs -- Planning | Radio programs -- Planning | Cable television -- Planning
Contents:
Pt.1. Introduction to Programming -- Pt.2. Frameworks for Media Programming -- Pt.3. Understanding Key Processes -- Pt.4. Television Programming Practices -- Pt.5. Audio Programming Practices.
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Pt.1. Introduction to Programming -- Pt.2. Frameworks for Media Programming -- Pt.3. Understanding Key Processes -- Pt.4. Television Programming Practices -- Pt.5. Audio Programming Practices.

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