Normal view MARC view ISBD view

Retailing management / Michael Levy, Barton A. Weitz, Dhruv Grewal.

By: Levy, Michael, 1950-.
Contributor(s): Weitz, Barton A | Grewal, Dhruv.
Material type: materialTypeLabelBookCall no.: COMM HF 2014 628491Publication: New York : McGraw-Hill, c2014Edition: 9th ed., international ed.Description: xxxiii, 670 p. : col. ill.ISBN: 9781259060663; 1259060667.Subject(s): Retail trade -- Management | MK 322 Highly correlated | กต 322 Highly correlated
Contents:
SECTION I THE WORLD OF RETAILING -- 1 Introduction to the World of Retailing -- 2 Types of Retailers -- 3 Multichannel Retailing -- 4 Customer Buying Behavior -- SECTION II RETAILING STRATEGY -- 5 Retail Market Strategy -- 6 Financial Strategy -- 7 Retail Locations -- 8 Retail Site Location -- 9 Human Resource Management -- 10 Information Systems and Supply Chain Management -- 11 Customer Relationship Management -- SECTION III MERCHANDISE MANAGEMENT -- 12 Managing the Merchandise Planning Process -- 13 Buying Merchandise -- 14 Retail Pricing -- 15 Retail Communication Mix -- SECTION IV STORE MANAGEMENT -- 16 Managing the Store -- 17 Store Layout, Design and Visual Merchandising -- 18 Customer Service -- Appendix Starting Your Own Retail Business -- SECTION V CASES.
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Collection Call number Status Date due Barcode Item holds Reading lists
Book Book Professor Sangvian Indaravijaya Library
General Stacks
General Books COMM HF 2014 628491 (See Similar Items) Checked out 30/04/2019 31379014395876

การจัดการธุรกิจค้าปลีก

Total holds: 0

SECTION I THE WORLD OF RETAILING -- 1 Introduction to the World of Retailing -- 2 Types of Retailers -- 3 Multichannel Retailing -- 4 Customer Buying Behavior -- SECTION II RETAILING STRATEGY -- 5 Retail Market Strategy -- 6 Financial Strategy -- 7 Retail Locations -- 8 Retail Site Location -- 9 Human Resource Management -- 10 Information Systems and Supply Chain Management -- 11 Customer Relationship Management -- SECTION III MERCHANDISE MANAGEMENT -- 12 Managing the Merchandise Planning Process -- 13 Buying Merchandise -- 14 Retail Pricing -- 15 Retail Communication Mix -- SECTION IV STORE MANAGEMENT -- 16 Managing the Store -- 17 Store Layout, Design and Visual Merchandising -- 18 Customer Service -- Appendix Starting Your Own Retail Business -- SECTION V CASES.

There are no comments for this item.

Click on an image to view it in the image viewer

Open Library:

Thammasat University Library
2 Prachan Road, Phranakorn, Bangkok 10200
Tel: 662 613-3544 (Pridi Banomyong Library, Circulation Desk)
Tel: 662 564-4444 ext. 1305 (Puey Ungphakorn Library (Rangsit Campus), Circulation Desk)