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Advertising and society : an introduction / edited by Carol Pardun.

Contributor(s): Pardun, Carol J.
Material type: materialTypeLabelBookCall no.: HF5813.U6 A34 2014Publication: Chichester : Wiley Blackwell, 2014Edition: 2nd ed.Description: xiii, 296 p. : ill.Notes: Previous ed.: Advertising and society : controversies and consequences. Oxford : Wiley-Blackwell, 2009.ISBN: 9780470673096 (pbk.); 0470673095 (pbk.).Subject(s): Advertising -- Social aspects
Contents:
1 Introduction: Why Does Everyone Have an Opinion about Advertising? / Carol J. Pardun -- Part I Enduring Issues -- 2 The Economic Impact of Advertisting -- 3 Advertising to Children -- 4 Political Advertising -- 5 Tobacco Advertising -- 6 Alcohol Advertising -- 7 Sex in Advertising -- 8 Stereotypes in Advertising -- Part II Emerging Issues -- 9 Direct-to-Consumer Pharmaceutical Advertising -- 10 Hyper-Niche Markets and Advertising -- 11 Advertising and Product Placement in Entertainment Media -- 12 Advertising in Previously Hands-Off Journalistic Environments -- 13 Advergames -- 14 Advertising and Sporting Events -- 15 Advertising to Captive Audiences -- 16 Advertising and Social Responsibility.
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Book Book Faculty of Journalism and Mass Communication Library
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General Books HF5813.U6 A34 2014 (See Similar Items) Available 31379014388517

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Previous ed.: Advertising and society : controversies and consequences. Oxford : Wiley-Blackwell, 2009.

Includes bibliographical references and index.

1 Introduction: Why Does Everyone Have an Opinion about Advertising? / Carol J. Pardun -- Part I Enduring Issues -- 2 The Economic Impact of Advertisting -- 3 Advertising to Children -- 4 Political Advertising -- 5 Tobacco Advertising -- 6 Alcohol Advertising -- 7 Sex in Advertising -- 8 Stereotypes in Advertising -- Part II Emerging Issues -- 9 Direct-to-Consumer Pharmaceutical Advertising -- 10 Hyper-Niche Markets and Advertising -- 11 Advertising and Product Placement in Entertainment Media -- 12 Advertising in Previously Hands-Off Journalistic Environments -- 13 Advergames -- 14 Advertising and Sporting Events -- 15 Advertising to Captive Audiences -- 16 Advertising and Social Responsibility.

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