Marketing channels : a management view / Bert Rosenbloom.  (Text) (Text)

Rosenbloom, Bert
Call no.: HF5415.125 .R6 2013Publication: Australia ; United Kingdom : South-Western, Cengage Learning, c2013Edition: 8th ed., International edDescription: xxiii, 660 p. : illISBN: 9780538477604 (pbk.); 0538477601 (pbk.)Subject(s): Marketing channelsMK 318 Highly correlatedกต 318 Highly correlatedLOC classification: HF5415.125 | .R6 2013
Contents:PART 1 Marketing Channel Systems -- CHAPTER 1 Marketing Channel Concepts -- CHAPTER 2 The Channel Participants -- CHAPTER 3 The Environment of Marketing Channels -- CHAPTER 4 Behavioral Processes in Marketing Channels -- PART 2 Developing the Marketing Channel -- CHAPTER 5 Strategy in Marketing Channels -- CHAPTER 6 Designing Marketing Channels -- CHAPTER 7 Selecting the Channel Members -- CHAPTER 8 Target Markets and Channel Design Strategy -- PART 3 Managing the Marketing Channel -- CHAPTER 9 Motivating the Channel Members -- CHAPTER 10 Product Issues in Channel ManagementCHAPTER 11 Pricing Issues in Channel Management -- CHAPTER 12 Promotion through the Marketing Channel -- CHAPTER 13 Logistics and Channel Management -- CHAPTER 14 Evaluating Channel Member Performance -- PART 4 Additional Perspectives on Marketing Channels -- CHAPTER 15 Electronic Marketing Channels -- CHAPTER 16 Franchise Marketing Channels -- CHAPTER 17 Marketing Channels for Services -- CHAPTER 18 International Channel Perspectives -- PART 5 Cases.
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Book Book Boonchoo Treethong Library, Lampang Campus
General Books General Stacks HF5415.125 .R6 2013 (เรียกดูชั้นหนังสือ) พร้อมให้บริการ
31379014545264
Book Book Professor Sangvian Indaravijaya Library
General Books General Stacks HF5415.125 .R6 2013 (เรียกดูชั้นหนังสือ) พร้อมให้บริการ
31379014399845

MK 318

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Includes bibliographical references and indexes.

PART 1 Marketing Channel Systems -- CHAPTER 1 Marketing Channel Concepts -- CHAPTER 2 The Channel Participants -- CHAPTER 3 The Environment of Marketing Channels -- CHAPTER 4 Behavioral Processes in Marketing Channels -- PART 2 Developing the Marketing Channel -- CHAPTER 5 Strategy in Marketing Channels -- CHAPTER 6 Designing Marketing Channels -- CHAPTER 7 Selecting the Channel Members -- CHAPTER 8 Target Markets and Channel Design Strategy -- PART 3 Managing the Marketing Channel -- CHAPTER 9 Motivating the Channel Members -- CHAPTER 10 Product Issues in Channel Management

CHAPTER 11 Pricing Issues in Channel Management -- CHAPTER 12 Promotion through the Marketing Channel -- CHAPTER 13 Logistics and Channel Management -- CHAPTER 14 Evaluating Channel Member Performance -- PART 4 Additional Perspectives on Marketing Channels -- CHAPTER 15 Electronic Marketing Channels -- CHAPTER 16 Franchise Marketing Channels -- CHAPTER 17 Marketing Channels for Services -- CHAPTER 18 International Channel Perspectives -- PART 5 Cases.

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