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Marketing channels : a management view / Bert Rosenbloom.

By: Rosenbloom, Bert.
Material type: materialTypeLabelBookCall no.: HF5415.125 .R6 2013Publication: Australia ; United Kingdom : South-Western, Cengage Learning, c2013Edition: 8th ed., International ed.Description: xxiii, 660 p. : ill.ISBN: 9780538477604 (pbk.); 0538477601 (pbk.).Subject(s): Marketing channels | MK 318 Highly correlated | กต 318 Highly correlated
Contents:
PART 1 Marketing Channel Systems -- CHAPTER 1 Marketing Channel Concepts -- CHAPTER 2 The Channel Participants -- CHAPTER 3 The Environment of Marketing Channels -- CHAPTER 4 Behavioral Processes in Marketing Channels -- PART 2 Developing the Marketing Channel -- CHAPTER 5 Strategy in Marketing Channels -- CHAPTER 6 Designing Marketing Channels -- CHAPTER 7 Selecting the Channel Members -- CHAPTER 8 Target Markets and Channel Design Strategy -- PART 3 Managing the Marketing Channel -- CHAPTER 9 Motivating the Channel Members -- CHAPTER 10 Product Issues in Channel Management
CHAPTER 11 Pricing Issues in Channel Management -- CHAPTER 12 Promotion through the Marketing Channel -- CHAPTER 13 Logistics and Channel Management -- CHAPTER 14 Evaluating Channel Member Performance -- PART 4 Additional Perspectives on Marketing Channels -- CHAPTER 15 Electronic Marketing Channels -- CHAPTER 16 Franchise Marketing Channels -- CHAPTER 17 Marketing Channels for Services -- CHAPTER 18 International Channel Perspectives -- PART 5 Cases.
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Item type Current location Collection Call number Status Date due Barcode Item holds Reading lists
Book Book Boonchoo Treethong Library, Lampang Campus
General Stacks
General Books COMM HF 2013 629811 (See Similar Items) Checked out 01/11/2019 31379014545264
Book Book Professor Sangvian Indaravijaya Library
General Stacks
General Books HF5415.125 .R6 2013 (See Similar Items) Checked out 11/10/2019 31379014399845 1

MK 318

Total holds: 1

Includes bibliographical references and indexes.

PART 1 Marketing Channel Systems -- CHAPTER 1 Marketing Channel Concepts -- CHAPTER 2 The Channel Participants -- CHAPTER 3 The Environment of Marketing Channels -- CHAPTER 4 Behavioral Processes in Marketing Channels -- PART 2 Developing the Marketing Channel -- CHAPTER 5 Strategy in Marketing Channels -- CHAPTER 6 Designing Marketing Channels -- CHAPTER 7 Selecting the Channel Members -- CHAPTER 8 Target Markets and Channel Design Strategy -- PART 3 Managing the Marketing Channel -- CHAPTER 9 Motivating the Channel Members -- CHAPTER 10 Product Issues in Channel Management

CHAPTER 11 Pricing Issues in Channel Management -- CHAPTER 12 Promotion through the Marketing Channel -- CHAPTER 13 Logistics and Channel Management -- CHAPTER 14 Evaluating Channel Member Performance -- PART 4 Additional Perspectives on Marketing Channels -- CHAPTER 15 Electronic Marketing Channels -- CHAPTER 16 Franchise Marketing Channels -- CHAPTER 17 Marketing Channels for Services -- CHAPTER 18 International Channel Perspectives -- PART 5 Cases.

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