Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters.  (Text) (Text)

Hoyer, Wayne D
MacInnis, Deborah J | Pieters, Rik
Call no.: HF5415.32 .H69 2013Publication: Singapore : South Western, Cengage Learning, c2013Edition: 6th ed., Cengage Techonlogy edDescription: xix, 492, [42] p. : col. illISBN: 9781305046443; 1305046447Subject(s): Consumer behaviorLOC classification: HF5415.32 | .H69 2013
Contents:Part 1 An Introduction to Consumer Behavior -- Chapter 1 Understanding Consumer Behavior -- Appendix Developing information About Consumer Behavior -- Part 2 The Psychological Core -- Chapter 2 Motivation, Ability, and Opportunity -- Chapter 3 From Exposure to Comprehension -- Chapter 4 Memory and Knowledge -- Chapter 5 Attitudes Based on High Effort -- Chapter 6 Attitudes Based on Low Effort -- Part 3 The Process of Making Decisions -- Chapter 7 Problem Recognition and Information Search -- Chapter 8 Judgment and Decision Making Based on High Effort -- Chapter 9 Judgment and Decision Making Based on Low Effort -- Chapter 10 Post-Decision Processes -- Part 4 The Consumer's Culture -- Chapter 11 Social Influences on Consumer Behavior -- Chapter 12 Consumer Diversity -- Chapter 13 Household and Social Class Influences -- Chapter 14 Psychographics: Values, Personality, and Lifestyles -- Part 5 Consumer Behavior Outcomes and Issues -- Chapter 15 Innovations: Adoption, Resistance, and Diffusion -- Chapter 16 Symbolic Consumer Behavior -- Chapter 17 Marketing, Ethics, and Social Responsibility in Today's Consumer Society.
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Part 1 An Introduction to Consumer Behavior -- Chapter 1 Understanding Consumer Behavior -- Appendix Developing information About Consumer Behavior -- Part 2 The Psychological Core -- Chapter 2 Motivation, Ability, and Opportunity -- Chapter 3 From Exposure to Comprehension -- Chapter 4 Memory and Knowledge -- Chapter 5 Attitudes Based on High Effort -- Chapter 6 Attitudes Based on Low Effort -- Part 3 The Process of Making Decisions -- Chapter 7 Problem Recognition and Information Search -- Chapter 8 Judgment and Decision Making Based on High Effort -- Chapter 9 Judgment and Decision Making Based on Low Effort -- Chapter 10 Post-Decision Processes -- Part 4 The Consumer's Culture -- Chapter 11 Social Influences on Consumer Behavior -- Chapter 12 Consumer Diversity -- Chapter 13 Household and Social Class Influences -- Chapter 14 Psychographics: Values, Personality, and Lifestyles -- Part 5 Consumer Behavior Outcomes and Issues -- Chapter 15 Innovations: Adoption, Resistance, and Diffusion -- Chapter 16 Symbolic Consumer Behavior -- Chapter 17 Marketing, Ethics, and Social Responsibility in Today's Consumer Society.

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