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Media and communication research methods / by Anders Hansen, David Machin.

By: Hansen, Anders, 1957-.
Contributor(s): Machin, David, 1966-.
Material type: materialTypeLabelBookCall no.: COMMD P 2013 635214Publication: Basingstoke, Hampshire : Palgrave Macmillan, 2013Description: viii, 320 p. : ill.ISBN: 023000007X (paperback); 9780230000070 (paperback); 9780230000063 (hardback); 0230000061 (hardback).Subject(s): Mass media -- Research -- Methodology | Communication -- Research -- Methodology
Contents:
Introduction to Media and Communication Research Methods -- The research process -- Researching ownership and media policy -- Inside the producers' domain: ethnography and observational methods -- Measuring output: content analysis -- Text and talk: Critical DiscourseAnalysis -- Analysing narratives and discourse schema -- Symbols, semiotics and spectacle: analysing photographs -- Measuring audiences: survey research -- Interpreting audiences: focus group interviewing -- Dealing with data: computers and analysis software.
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Book Book Faculty of Journalism and Mass Communication Library
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General Books COMMD P 2013 635214 (See Similar Items) Checked out 31/01/2020 31379014496609

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Introduction to Media and Communication Research Methods -- The research process -- Researching ownership and media policy -- Inside the producers' domain: ethnography and observational methods -- Measuring output: content analysis -- Text and talk: Critical DiscourseAnalysis -- Analysing narratives and discourse schema -- Symbols, semiotics and spectacle: analysing photographs -- Measuring audiences: survey research -- Interpreting audiences: focus group interviewing -- Dealing with data: computers and analysis software.

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