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Mass media in a changing world / George Rodman.

By: Rodman, George R, 1948-.
Material type: materialTypeLabelBookCall no.: COMMD P 2010 635681Publication: Boston : McGraw-Hill Higher Education, c2010Edition: 3rd ed.Description: xxix, 512 p. : ill. (chiefly col.) ; 28 cm.ISBN: 9780070172739 (pbk. : IE); 0070172730 (pbk. : IE); 9780073511955 (alk. paper); 0073511951 (alk. paper).Subject(s): Mass media
Contents:
Introduction : media in a changing world -- Media impact : understanding research and effects -- Books : the durable medium -- Newspapers : where journalism begins -- Magazines : the first of the specialized media -- Movies : magic from the dream factory -- Recordings and the music industry : copyright battles, format wars -- Radio : the hits keep coming -- Television : reflecting and affecting society -- The internet : convergence in a networked world -- Electronic journalism : news in an age of entertainment -- Public relations : the image industry -- Advertising : the media support industry -- Media law : understanding freedom of expression -- Media ethics : understanding media morality.
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Item type Current location Collection Call number Status Date due Barcode Item holds Reading lists
Book Book Faculty of Journalism and Mass Communication Library
General Books COMMD P 2010 635681 (See Similar Items) Available 31379014522065

วส 611

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Includes bibliographical references and index.

Introduction : media in a changing world -- Media impact : understanding research and effects -- Books : the durable medium -- Newspapers : where journalism begins -- Magazines : the first of the specialized media -- Movies : magic from the dream factory -- Recordings and the music industry : copyright battles, format wars -- Radio : the hits keep coming -- Television : reflecting and affecting society -- The internet : convergence in a networked world -- Electronic journalism : news in an age of entertainment -- Public relations : the image industry -- Advertising : the media support industry -- Media law : understanding freedom of expression -- Media ethics : understanding media morality.

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