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Social marketing and social change : strategies and tools for health, well-being, and the environment / R. Craig Lefebvre.

By: Lefebvre, R. Craig, 1959-.
Material type: materialTypeLabelBookCall no.: MED W 2013 640613Publication: San Francisco, CA : Jossey-Bass, c2013Edition: 1st ed.Description: xxiii, 564 p. : ill.ISBN: 9780470936849 (pbk.); 0470936843 (pbk.).Subject(s): Medical care -- Marketing | Health promotion | Social marketing | Marketing of health services -- Methods | Health promotion -- Methods | Social change
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