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Design thinking for strategic innovation : what they can't teach you at business or design school / Idris Mootee.

By: Mootee, Idris, 1958-.
Material type: materialTypeLabelBookCall no.: MGNT HD 2013 641055Publication: Hoboken, N.J. : Wiley, c2013Description: xi, 210 p. : ill (chiefly col.).ISBN: 1118620127; 9781118620120.Subject(s): Creative ability in business | Creative thinking | Organizational change
Contents:
There's no more business as usual -- What is design thinking, really? -- Applied design thinking in business and strategy -- Introducing the design thinking MBA -- Hiring design thinkers is not enough; we need to create design thinking companies.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Boonchoo Treethong Library, Lampang Campus
General Stacks
General Books MGNT HD 2013 641055 (See Similar Items) Available 31379014596895
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There's no more business as usual -- What is design thinking, really? -- Applied design thinking in business and strategy -- Introducing the design thinking MBA -- Hiring design thinkers is not enough; we need to create design thinking companies.

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