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Design thinking for strategic innovation : what they can't teach you at business or design school / Idris Mootee.

By: Mootee, Idris, 1958-.
Material type: materialTypeLabelBookCall no.: MGNT HD 2013 641055Publication: Hoboken, N.J. : Wiley, c2013Description: xi, 210 p. : ill (chiefly col.).ISBN: 1118620127; 9781118620120.Subject(s): Creative ability in business | Creative thinking | Organizational change
Contents:
There's no more business as usual -- What is design thinking, really? -- Applied design thinking in business and strategy -- Introducing the design thinking MBA -- Hiring design thinkers is not enough; we need to create design thinking companies.
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There's no more business as usual -- What is design thinking, really? -- Applied design thinking in business and strategy -- Introducing the design thinking MBA -- Hiring design thinkers is not enough; we need to create design thinking companies.

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