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Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman.

By: Blakeman, Robyn, 1958-.
Material type: materialTypeLabelBookCall no.: HF5415.123 .B553 2015Publication: Lanham : Rowman & Littlefield, 2015Edition: 2nd ed.Description: xi, 325 p.ISBN: 9781442221222 (pbk.); 1442221224 (pbk.); 9781442221215 (hbk.); 1442221216 (hbk.).Subject(s): Communication in marketing
Contents:
Integrated marketing communication -- Imc marketing plans -- Branding and positioning -- Creative briefs -- The creative process -- Copywriting -- Campaigns -- Public relations -- Newspaper advertising -- Magazine advertising -- Radio advertising -- Television advertising -- Out-of-home and transit -- Direct marketing and sales promotion -- Internet marketing and social media -- Mobile media marketing -- Alternative media advertising -- Glossary -- Bibliography -- Index -- About the author.
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Book Book Professor Sangvian Indaravijaya Library
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General Books HF5415.123 .B553 2015 (See Similar Items) Available 31379014661368

JC 463

วส463

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Integrated marketing communication -- Imc marketing plans -- Branding and positioning -- Creative briefs -- The creative process -- Copywriting -- Campaigns -- Public relations -- Newspaper advertising -- Magazine advertising -- Radio advertising -- Television advertising -- Out-of-home and transit -- Direct marketing and sales promotion -- Internet marketing and social media -- Mobile media marketing -- Alternative media advertising -- Glossary -- Bibliography -- Index -- About the author.

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