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Risk issues and crisis management in public relations : a casebook of best practice / Michael Regester & Judy Larkin.

By: Regester, Michael.
Contributor(s): Larkin, Judy.
Material type: materialTypeLabelBookCall no.: HD61 .R44 2010Series: PR in practice series: Publication: London ; Philadelphia : Kogan Page, 2010Edition: 4th ed.Description: xvii, 245 p. : ill.ISBN: 9780749451073; 0749451076.Subject(s): Issues management | Social responsibility of business | Crisis management | Public relations
Contents:
pt. 1.Risk Issues Management -- 1. Outside-in thinking -- 2. Issues management defined -- 3. Planning an issues management programme -- an issues management model -- 4. CSR: the new moral code for doing business -- 5. An issue ignored is a crisis ensured -- 6. Implementing an issues management programme -- pt. 2. Crisis Management -- 7. So it hits the fan -- now what? -- 8. Perception is the reality -- 9. The media in crisis situations -- 10. The legal perspective --11. Planning for the unexpected -- 12.Crisis communications management.
List(s) this item appears in: New Books 2015-06 (Foreign)
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Book Book Professor Direk Jayanama Library
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General Books HD61 .R44 2010 (See Similar Items) Available 31379014740824

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Includes bibliographical references (p. 233-235) and index.

pt. 1.Risk Issues Management -- 1. Outside-in thinking -- 2. Issues management defined -- 3. Planning an issues management programme -- an issues management model -- 4. CSR: the new moral code for doing business -- 5. An issue ignored is a crisis ensured -- 6. Implementing an issues management programme -- pt. 2. Crisis Management -- 7. So it hits the fan -- now what? -- 8. Perception is the reality -- 9. The media in crisis situations -- 10. The legal perspective --11. Planning for the unexpected -- 12.Crisis communications management.

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