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Cases in public relations management : the rise of social media and activism / Patricia Swann.

By: Swann, Patricia.
Material type: materialTypeLabelBookCall no.: MGNT HD 2014 648356Publication: New York : Routledge, Taylor & Francis Group, 2014Edition: Second edition.Description: xii, 592 pages : illustrations.Notes: First ed. published as: Cases in public relations management.; Includes index.ISBN: 9780415517706 (hbk); 0415517702 (hbk); 9780415517713 (pbk.); 0415517710 (pbk.).Subject(s): Public relations -- Management -- Case studies
Contents:
A brief introduction to public relations -- Ethics and the law -- Corporate social responsibility -- Media relations -- Conflict management -- Activism -- Consumer relations -- Entertainment and leisure -- Community relations -- Cultural and other considerations -- Financial communications and investor relations.
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Book Book Boonchoo Treethong Library, Lampang Campus
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General Books MGNT HD 2014 648356 (See Similar Items) Available 31379014745732

วส 453

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First ed. published as: Cases in public relations management.

Includes index.

Includes bibliographical references and index.

A brief introduction to public relations -- Ethics and the law -- Corporate social responsibility -- Media relations -- Conflict management -- Activism -- Consumer relations -- Entertainment and leisure -- Community relations -- Cultural and other considerations -- Financial communications and investor relations.

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