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Navigating social media legal risks : safeguarding your business / Robert McHale with Eric Garulay.

By: McHale, Robert.
Contributor(s): Garulay, Eric.
Material type: materialTypeLabelBookCall no.: KF390.5.C6 M347 2012 Publication: Indianapolis, Ind. : Que, 2012Description: ix, 301 p. : ill.ISBN: 9780789749536; 078974953X.Other title: Safeguarding your business [Portion of title].Subject(s): Internet -- Law and legislation -- United States | Social media -- Law and legislation -- United States | Electronic commerce -- Law and legislation -- United States
Contents:
Social media promotion law: contests and sweepstakes -- Online endorsements and testimonials: what companies and their employees can and cannot tweet, blog, or say -- The [mis]use of social media in pre-employment screening -- Monitoring, regulating, and disciplining employees using social media -- Social media in litigation and e-discovery -- Managing the legal risks of user-generated content -- The law of social advertising -- Trademark protections from brandjacking and cybersquatting in social networks -- Balancing gamification legal risks and business opportunities -- Social media's effect on privacy and security compliance -- Legal guidelines for developing social media policies and governance models -- Looking ahead at social media business opportunities, expectations, and challenges.
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Social media promotion law: contests and sweepstakes -- Online endorsements and testimonials: what companies and their employees can and cannot tweet, blog, or say -- The [mis]use of social media in pre-employment screening -- Monitoring, regulating, and disciplining employees using social media -- Social media in litigation and e-discovery -- Managing the legal risks of user-generated content -- The law of social advertising -- Trademark protections from brandjacking and cybersquatting in social networks -- Balancing gamification legal risks and business opportunities -- Social media's effect on privacy and security compliance -- Legal guidelines for developing social media policies and governance models -- Looking ahead at social media business opportunities, expectations, and challenges.

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