Research methods for business : a skill-building approach / Uma Sekaran and Roger Bougie. (Text)

Includes bibliographical references and index.

1. Introduction to research -- 2 The scientific approach and alternative approaches to investigation -- 3 The broad problem area and defining the problem statement -- 4 The critical literature review -- 5 Theoretical framework and hypothesis development -- 6. Elements of research design -- 7. Data collection methods: Introduction and interviews -- 8 Data collection methods: Observation -- 9.9 Data collection methods: Questionnaires -- 10. Experimental designs -- 11. Measurement of variables: Operational definition -- 12. Measurement: Scaling, reliability, validity -- 13. Sampling -- 14. Quantitative data analysis -- 15. Quantitative data analysis: Hypothesis testing -- 16. Qualitative data analysis -- 17. The research report.