Entrepreneurial marketing : global perspectives / edited by Zubin Sethna, Rosalind Jones, Paul Harrigan.  (Text) (Text)

Sethna, Zubin | Jones, Rosalind | Harrigan, Paul
Call no.: HF5415.13 .E58 2013Publication: Bingley, UK. : Emerald, 2013Description: xxvi, 297 pages : illustrationsISBN: 9781781907863; 1781907862Subject(s): EntrepreneurshipMarketingMK 422 Highly correlatedกต 422 Highly correlatedLOC classification: HF5415.13 | .E58 2013
Contents:Part A Perspectives of Entrepreneurial Marketing -- Entrepreneurship and Marketing Interface Research -- A Synopsis and Evaluation / Audrey Gilmore, Gilmore, Audrey, Andrew McAuley, McAuley, Andrew, Damian Gallagher, Gallagher, Damian, David Carson, Carson, David -- The Interrelationships Between Entrepreneurial Experience, Explanatory Style, Effectuation, and Entrepreneurial Self-Efficacy / Chickery J. Kasouf, Kasouf, Chickery J., Sussie C. Morrish, Morrish, Sussie C., Morgan P. Miles, Miles, Morgan P. -- Contextual Marketing (CM) / Jonathan H. Deacon, Deacon, Jonathan H., Jacqueline Harris, Harris, Jacqueline -- The Role of Marketing Rational and Natural Business Start-Ups / Björn Bjerke, Bjerke, Björn, Claes M. Hultman, Hultman, Claes M. -- Entrepreneurial Marketing Orientation in SMEs / Rosalind Jones, Jones, Rosalind, Mari Suoranta, Suoranta, Mari -- Globalization of Markets: Implications for the Entrepreneurial Firm in the 21st Century / Can Uslay, Uslay, Can, Sengun Yeniyurt, Yeniyurt, Sengun, Olivia F. Lee, Lee, Olivia F. -- Opportunity and the Entrepreneurial Marketer / Michael H. Morris, Morris, Michael H., Blakley Davis, Davis, Blakley, Adam Mills, Mills, Adam, Leyland E. Pitt, Pitt, Leyland E., Pierre Berthon, Berthon, Pierre -- Entrepreneurial Capital and Networks / Eleanor Shaw, Shaw, Eleanor -- Are We Going Around in Circles? Diasporic SMEs: A Conceptual Pattern in the Field of Entrepreneurial Networks / Zubin Sethna, Sethna, Zubin -- Part B Approaches to Entrepreneurial Marketing -- Market Creation as an Entrepreneurial Marketing Process / Jenny Darroch, Darroch, Jenny, Sussie C. Morrish, Morrish, Sussie C., Jonathan H. Deacon, Deacon, Jonathan H., Morgan P. Miles, Miles, Morgan P. -- Innovative Marketing in SMEs: An "APT" Conceptualization / Michele O'Dwyer, O'Dwyer, Michele, Audrey Gilmore, Gilmore, Audrey -- Social Media, Customer Relationship Management, and SMEs / Paul Harrigan, Harrigan, Paul -- Word of Mouth to Word of Mouse: Social Media and the Entrepreneur / David Stokes, Stokes, David, Chloë H. Nelson Nelson, Chloë H. -- Does Branding Matter to Start-Ups? Challenges and Opportunities / Fang Wan, Wan, Fang, Amitava Chattopadhyay, Chattopadhyay, Amitava, Daniel Sun, Sun, Daniel -- The Soloist in Entrepreneurial Marketing / Peter Fraser Fraser, Peter.
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Book Book Professor Sangvian Indaravijaya Library
General Books General Stacks HF5415.13 .E58 2013 (เรียกดูชั้นหนังสือ) พร้อมให้บริการ
31379014834783

MK321-422

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Includes bibliographical references.

Part A Perspectives of Entrepreneurial Marketing -- Entrepreneurship and Marketing Interface Research -- A Synopsis and Evaluation / Audrey Gilmore, Gilmore, Audrey, Andrew McAuley, McAuley, Andrew, Damian Gallagher, Gallagher, Damian, David Carson, Carson, David -- The Interrelationships Between Entrepreneurial Experience, Explanatory Style, Effectuation, and Entrepreneurial Self-Efficacy / Chickery J. Kasouf, Kasouf, Chickery J., Sussie C. Morrish, Morrish, Sussie C., Morgan P. Miles, Miles, Morgan P. -- Contextual Marketing (CM) / Jonathan H. Deacon, Deacon, Jonathan H., Jacqueline Harris, Harris, Jacqueline -- The Role of Marketing Rational and Natural Business Start-Ups / Björn Bjerke, Bjerke, Björn, Claes M. Hultman, Hultman, Claes M. -- Entrepreneurial Marketing Orientation in SMEs / Rosalind Jones, Jones, Rosalind, Mari Suoranta, Suoranta, Mari -- Globalization of Markets: Implications for the Entrepreneurial Firm in the 21st Century / Can Uslay, Uslay, Can, Sengun Yeniyurt, Yeniyurt, Sengun, Olivia F. Lee, Lee, Olivia F. -- Opportunity and the Entrepreneurial Marketer / Michael H. Morris, Morris, Michael H., Blakley Davis, Davis, Blakley, Adam Mills, Mills, Adam, Leyland E. Pitt, Pitt, Leyland E., Pierre Berthon, Berthon, Pierre -- Entrepreneurial Capital and Networks / Eleanor Shaw, Shaw, Eleanor -- Are We Going Around in Circles? Diasporic SMEs: A Conceptual Pattern in the Field of Entrepreneurial Networks / Zubin Sethna, Sethna, Zubin -- Part B Approaches to Entrepreneurial Marketing -- Market Creation as an Entrepreneurial Marketing Process / Jenny Darroch, Darroch, Jenny, Sussie C. Morrish, Morrish, Sussie C., Jonathan H. Deacon, Deacon, Jonathan H., Morgan P. Miles, Miles, Morgan P. -- Innovative Marketing in SMEs: An "APT" Conceptualization / Michele O'Dwyer, O'Dwyer, Michele, Audrey Gilmore, Gilmore, Audrey -- Social Media, Customer Relationship Management, and SMEs / Paul Harrigan, Harrigan, Paul -- Word of Mouth to Word of Mouse: Social Media and the Entrepreneur / David Stokes, Stokes, David, Chloë H. Nelson Nelson, Chloë H. -- Does Branding Matter to Start-Ups? Challenges and Opportunities / Fang Wan, Wan, Fang, Amitava Chattopadhyay, Chattopadhyay, Amitava, Daniel Sun, Sun, Daniel -- The Soloist in Entrepreneurial Marketing / Peter Fraser Fraser, Peter.

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