Consumer behavior / Leon G. Schiffman, Joseph Wisenblit.
By: Schiffman, Leon G
.
Contributor(s): Wisenblit, Joseph.
Material type: 
BookCall no.: HF5415.3 .S29 2015Publication: Harlow : Pearson Education, 2015Edition: 11th ed., Global ed.Description: 492 p. : ill. (chiefly col.).ISBN: 9780273787136 (pbk.); 0273787136 (pbk.).Subject(s): Consumer behavior | Motivation research (Marketing)
Contents:
Part I: Consumers, marketers, and technology -- Part II: The consumer as an individual -- Part III: Communication and consumer behavior -- Part IV: Consumers in their social and cultural settings -- Part V: Consumer decision-making, marketing ethics, and consumer research
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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Book
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Professor Sangvian Indaravijaya Library General Stacks | General Books | HF5415.3 .S29 2015 (See Similar Items) | Available | 31379014834742 | ||
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Book
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Thammasat Library, Pattaya Campus General Stacks | General Books | HF5415.3 .S29 2015 (See Similar Items) | Available | 31379015507552 |
Total holds: 0
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Includes bibliographical references and indexes.
Part I: Consumers, marketers, and technology -- Part II: The consumer as an individual -- Part III: Communication and consumer behavior -- Part IV: Consumers in their social and cultural settings -- Part V: Consumer decision-making, marketing ethics, and consumer research
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