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Consumer behavior / Leon G. Schiffman, Joseph Wisenblit.

By: Schiffman, Leon G.
Contributor(s): Wisenblit, Joseph.
Material type: materialTypeLabelBookCall no.: HF5415.3 .S29 2015Publication: Harlow : Pearson Education, 2015Edition: 11th ed., Global ed.Description: 492 p. : ill. (chiefly col.).ISBN: 9780273787136 (pbk.); 0273787136 (pbk.).Subject(s): Consumer behavior | Motivation research (Marketing)
Contents:
Part I: Consumers, marketers, and technology -- Part II: The consumer as an individual -- Part III: Communication and consumer behavior -- Part IV: Consumers in their social and cultural settings -- Part V: Consumer decision-making, marketing ethics, and consumer research
List(s) this item appears in: New Books 2015-08 (Foreign)
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Professor Sangvian Indaravijaya Library
General Stacks
General Books HF5415.3 .S29 2015 (See Similar Items) Available 31379014834742
Book Book Thammasat Library, Pattaya Campus
General Stacks
General Books HF5415.3 .S29 2015 (See Similar Items) Available 31379015507552
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Includes bibliographical references and indexes.

Part I: Consumers, marketers, and technology -- Part II: The consumer as an individual -- Part III: Communication and consumer behavior -- Part IV: Consumers in their social and cultural settings -- Part V: Consumer decision-making, marketing ethics, and consumer research

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