An examination of the influence of consumers' online reviews towards dining decisions in Bangkok restaurants / by Apinya Sopittanon.
By: Apinya Sopittanon.
Contributor(s): Thammasat University. Faculty of Commerce and Accountancy.Material type: BookCall no.: HF5827.95 .A656 2015Publication: [Bangkok, Thailand] : Faculty of Commerce and Accountancy, Thammasat University, 2015Description: 5, 31 leaves : ill.Notes: Independent Study (M.Sc. (Marketing))--Thammasat University, 2015.Subject(s): Word-of-mouth advertising -- Thailand -- Bangkok | Restaurants -- Thailand -- Bangkok | Consumer behavior -- Thailand | Online review | WOM
|Item type||Current location||Collection||Call number||Status||Date due||Barcode||Item holds|
|Book||Professor Sangvian Indaravijaya Library General Stacks||General Books||HF5827.95 .A656 2015 (See Similar Items)||Available||31379014863683|
Total holds: 0
Browsing Professor Sangvian Indaravijaya Library Shelves Close shelf browser
Independent Study (M.Sc. (Marketing))--Thammasat University, 2015.
Click on an image to view it in the image viewer