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An examination of the influence of consumers' online reviews towards dining decisions in Bangkok restaurants / by Apinya Sopittanon.

By: Apinya Sopittanon, 1989-.
Contributor(s): Thammasat University. Faculty of Commerce and Accountancy.
Material type: materialTypeLabelBookCall no.: HF5827.95 .A656 2015Publication: [Bangkok, Thailand] : Faculty of Commerce and Accountancy, Thammasat University, 2015Description: 5, 31 leaves : ill.Notes: Independent Study (M.Sc. (Marketing))--Thammasat University, 2015.Subject(s): Word-of-mouth advertising -- Thailand -- Bangkok | Restaurants -- Thailand -- Bangkok | Consumer behavior -- Thailand | Online review | WOM
List(s) this item appears in: New Books 2015-09 (Foreign)
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Book Book Professor Sangvian Indaravijaya Library
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General Books HF5827.95 .A656 2015 (See Similar Items) Available 31379014863683
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Independent Study (M.Sc. (Marketing))--Thammasat University, 2015.

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