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Marketing channel strategy / Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary.

By: Palmatier, Robert W.
Contributor(s): Stern, Louis W, 1935- | Ansary, Adel I, 1941-.
Material type: materialTypeLabelBookCall no.: HF5415.129 .P35 2015Publication: Boston, Mass. : Pearson, c2015Edition: 8th ed., Global ed.Description: 496 p. : ill.Notes: Rev. ed of: Marketing channels / Louis W. Stern, Adel I. El-Ansary, 1977.ISBN: 9781292060460 (paperback); 1292060468 (paperback).Subject(s): Marketing channels | Marketing -- Management
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Rev. ed of: Marketing channels / Louis W. Stern, Adel I. El-Ansary, 1977.

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