Television is the new television : the unexpected triumph of old media in the digital age / Michael Wolff.  (Text) (Text)

Roth, Wolff-Michael, 1953-
Call no.: HE8700.4 .R684 2015Publication: New York : Portfolio/Penguin, 2015Description: 212 pagesNotes: Includes index.ISBN: 9781591848134; 159184813XSubject(s): Television broadcasting -- ForecastingMass media -- ForecastingDigital media -- ForecastingLOC classification: HE8700.4 | .R684 2015
Contents:Prologue -- Part 1. The revolution is foretold. Blinded by the new -- The logical outcome -- Why digital is so sure about the future...the millennials! -- Part 2. Inventing new media. How news came to wag the dog -- To be, or not to be, cool -- Part 3. The new audience--and what it's worth. Traffic patterns -- The self-promoters -- Tech men as ad men -- Explaining programmatic advertising -- The advertising curve -- Part 4. Counterrevolution. The Netflix unRevolution -- Screen time -- More boxes -- Consolidating consolivision -- Television wants to be paid for -- Finding the new economics -- No neutrals in net neutrality -- When YouTube challenged TV--and lost -- YouTube becomes not YouTube -- Facebook television -- Part 5. The new television--or the new old television. Premium plus plus plus -- Repacking the unbundle -- Part 6. Content Is king--well, it is on television. Sine qua non -- Television and the way we live now -- The digital postscript.
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Book Book Faculty of Journalism and Mass Communication Library
General Books General Stacks HE8700.4 .R684 2015 (เรียกดูชั้นหนังสือ) ยืมออก 01/06/2021 31379014948385

JC 669

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Includes index.

Prologue -- Part 1. The revolution is foretold. Blinded by the new -- The logical outcome -- Why digital is so sure about the future...the millennials! -- Part 2. Inventing new media. How news came to wag the dog -- To be, or not to be, cool -- Part 3. The new audience--and what it's worth. Traffic patterns -- The self-promoters -- Tech men as ad men -- Explaining programmatic advertising -- The advertising curve -- Part 4. Counterrevolution. The Netflix unRevolution -- Screen time -- More boxes -- Consolidating consolivision -- Television wants to be paid for -- Finding the new economics -- No neutrals in net neutrality -- When YouTube challenged TV--and lost -- YouTube becomes not YouTube -- Facebook television -- Part 5. The new television--or the new old television. Premium plus plus plus -- Repacking the unbundle -- Part 6. Content Is king--well, it is on television. Sine qua non -- Television and the way we live now -- The digital postscript.

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