100 ideas that changed advertising / Simon Veksner.  (Text) (Text)

Veksner, Simon
Call no.: HF5811 .V45 2015Publication: London : Laurence King Publishing, 2015Description: 216 p. : col. illISBN: 9781780672342 (pbk.); 1780672349 (pbk.); 9781780675565 ; 1780675569Other title: One hundred ideas that changed advertisingSubject(s): Advertising -- HistoryMarketingBranding (Marketing)LOC classification: HF5811 | .V45 2015
Contents:The Poster -- Promotions -- Branding -- The Leaflet -- Press Advertising -- The Topical Ad -- Appropriation -- The Advertising Agency -- Publicity Stunts -- Regulation -- The Magazine -- Sex in Advertising -- Catalogues -- Product Placement -- Brand Characters -- Slogans -- Product Demonstration Ads -- Coupons -- Cinema Advertising -- Global Agency Networks -- Creatives -- Comparative Ads -- The Agency as Brand -- Celebrity Endorsement -- Public Service Advertising -- Direct Mail -- Stock Shots -- Women in the Workplace -- Radio -- Sponsorship -- Surrealism -- The Testimonial -- The Jingle -- Brand Managers -- Account Executives -- Television Advertising -- Research -- The USP -- The Infomercial -- Graphic Design -- The Brainstorm -- Awards -- The Personal Brand -- Ad School -- The Creative Revolution -- Humour -- The Challenger Brand -- The Hot Shop -- Brand Personality Theory -- The Political Attack Ad -- Campaigns -- Principles -- Democratization -- Professionalization -- Account Planning -- Superstar Directors -- Pop Music in Ads -- Product Parity -- Advertiser-Funded Channels -- The ESP -- Interesting Casting -- The Event Ad -- Word Of Mouth -- Not Advertising -- Semiotics -- The Trade Press -- Advertising as Fiction -- Anti-Capitalism -- Global Advertising -- Trade Ads -- Lifestyle Advertising -- Media Proliferation -- Scam -- The Micro-Network -- The Rise of the Visual -- Digital Post-Production -- Postmodernism -- The Tissue Meeting -- Ambient -- Mobile -- Customer-Relationship Management -- Separation of Media -- Open Plan -- Viral Marketing -- Social Media -- Online Advertising -- Decline of the Commission System -- The Dot-Com Boom -- TiVo -- Search -- Media Neutrality -- Advergames -- Branded Content -- Interactive Advertising -- Facebook -- YouTube -- User-Generated Content -- Twitter -- Neuromarketing -- Behavioural Economics.
แท็ก: ไม่มีแท็กจากห้องสมุดสำหรับชื่อเรื่องนี้ เข้าสู่ระบบเพื่อเพิ่มแท็ก
    Average rating: 0.0 (0 votes)
ประเภททรัพยากร ตำแหน่งปัจจุบัน กลุ่มข้อมูล ตำแหน่งชั้นหนังสือ เลขเรียกหนังสือ สถานะ วันกำหนดส่ง บาร์โค้ด การจองรายการ
Book Book Faculty of Journalism and Mass Communication Library
General Books General Stacks HF5811 .V45 2015 (เรียกดูชั้นหนังสือ) ยืมออก 09/12/2020 31379015091573
รายการจองทั้งหมด: 0

Includes bibliographical references and index.

The Poster -- Promotions -- Branding -- The Leaflet -- Press Advertising -- The Topical Ad -- Appropriation -- The Advertising Agency -- Publicity Stunts -- Regulation -- The Magazine -- Sex in Advertising -- Catalogues -- Product Placement -- Brand Characters -- Slogans -- Product Demonstration Ads -- Coupons -- Cinema Advertising -- Global Agency Networks -- Creatives -- Comparative Ads -- The Agency as Brand -- Celebrity Endorsement -- Public Service Advertising -- Direct Mail -- Stock Shots -- Women in the Workplace -- Radio -- Sponsorship -- Surrealism -- The Testimonial -- The Jingle -- Brand Managers -- Account Executives -- Television Advertising -- Research -- The USP -- The Infomercial -- Graphic Design -- The Brainstorm -- Awards -- The Personal Brand -- Ad School -- The Creative Revolution -- Humour -- The Challenger Brand -- The Hot Shop -- Brand Personality Theory -- The Political Attack Ad -- Campaigns -- Principles -- Democratization -- Professionalization -- Account Planning -- Superstar Directors -- Pop Music in Ads -- Product Parity -- Advertiser-Funded Channels -- The ESP -- Interesting Casting -- The Event Ad -- Word Of Mouth -- Not Advertising -- Semiotics -- The Trade Press -- Advertising as Fiction -- Anti-Capitalism -- Global Advertising -- Trade Ads -- Lifestyle Advertising -- Media Proliferation -- Scam -- The Micro-Network -- The Rise of the Visual -- Digital Post-Production -- Postmodernism -- The Tissue Meeting -- Ambient -- Mobile -- Customer-Relationship Management -- Separation of Media -- Open Plan -- Viral Marketing -- Social Media -- Online Advertising -- Decline of the Commission System -- The Dot-Com Boom -- TiVo -- Search -- Media Neutrality -- Advergames -- Branded Content -- Interactive Advertising -- Facebook -- YouTube -- User-Generated Content -- Twitter -- Neuromarketing -- Behavioural Economics.

There are no comments on this title.

เพื่อโพสต์ความคิดเห็น

คลิกที่รูปภาพเพื่อดูในตัวแสดงภาพ

ห้องสมุด:

Thammasat University Library, 2 Prachan Road, Phranakorn, Bangkok 10200

Puey Ungphakorn Library (Rangsit Campus), Circulation Desk 662 564-4444 ext. 1305

Pridi Banomyong Library, Circulation Desk 662 613-3544