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Writing for visual media / Anthony Friedmann.

By: Friedmann, Anthony.
Material type: materialTypeLabelBookCall no.: P96.A86 F75 2014Publication: Burlington, MA. : Focal Press, 2014Edition: 4th ed.Description: xxiv, 446 p. : ill.ISBN: 9780415815857 (pbk.); 0415815851 (pbk.); 0415717949 (hbk.); 9780415717946 (hbk.).Subject(s): Mass media -- Authorship | Visual communication
Contents:
Defining the problem. Describing one medium through another -- A seven-step method for developing a creative concept -- Describing sight and sound -- The stages of script development -- Solving communication problems with visual media. Ads and PSAs: copywriting for visual media -- Corporate communications: selling, telling, training, and promoting -- Documentary and nonfiction narrative -- Entertaining with visual media. Visual story telling: dramatic structure and form -- Writing techniques for long-form scripts -- Television series, sitcoms, and soaps -- Writing for interactive and mobile media. Writing and interactive design -- Writing for interactive communications -- Writing for video games -- Writing for mobile media platforms -- Anticipating professional issues. You can get paid to do this.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Faculty of Journalism and Mass Communication Library
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General Books P96.A86 F75 2014 (See Similar Items) Available 31379015117535
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Includes bibliographical references (p. 407-411) and index.

Defining the problem. Describing one medium through another -- A seven-step method for developing a creative concept -- Describing sight and sound -- The stages of script development -- Solving communication problems with visual media. Ads and PSAs: copywriting for visual media -- Corporate communications: selling, telling, training, and promoting -- Documentary and nonfiction narrative -- Entertaining with visual media. Visual story telling: dramatic structure and form -- Writing techniques for long-form scripts -- Television series, sitcoms, and soaps -- Writing for interactive and mobile media. Writing and interactive design -- Writing for interactive communications -- Writing for video games -- Writing for mobile media platforms -- Anticipating professional issues. You can get paid to do this.

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