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Media management : a casebook approach / C. Ann Hollifield ... [et al.].

Contributor(s): Hollifield, C. Ann.
Material type: materialTypeLabelBookCall no.: P96.M34 M425 2016Series: Routledge communication series: Publication: New York : Routledge, 2016Edition: 5th ed.Description: xxi, 416 p.ISBN: 9781138901025 (pbk.); 1138901024 (pbk.); 9781138901018 (hbk.); 1138901016 (hbk.).Subject(s): Mass media -- Management -- Case studies
Contents:
Introduction: Preparing for and using the case method -- Leadership -- Motivation -- Workforce -- Entrepreneurship -- Planning and project management -- Innovation -- Market analysis -- Marketing and research -- Law, regulations, and ethics -- Extended case study 1: Changing leaders and directions in Dallas/Fort Worth -- Extended case study 2: Solving crises at South Asian Entertainment.
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Book Book Faculty of Journalism and Mass Communication Library
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General Books P96.M34 M425 2016 (See Similar Items) Checked out 31/01/2020 31379015117725

วส 805 ภาคการศึกษาที่ 2

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Includes bibliographical references (pages 377-397) and indexes.

Introduction: Preparing for and using the case method -- Leadership -- Motivation -- Workforce -- Entrepreneurship -- Planning and project management -- Innovation -- Market analysis -- Marketing and research -- Law, regulations, and ethics -- Extended case study 1: Changing leaders and directions in Dallas/Fort Worth -- Extended case study 2: Solving crises at South Asian Entertainment.

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