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Hooked : how to build habit-forming products / Nir Eyal.

By: Eyal, Nir.
Material type: materialTypeLabelBookCall no.: COMM HF 2014 665674Publication: New York : Portfolio/Penguin, 2014Description: 242 p. : ill.ISBN: 9781591847786; 1591847788.Subject(s): New products | Consumer behavior | Consumers' preferences
Contents:
The habit zone -- Trigger -- Action -- Variable reward -- Investment -- What are you going to do with this? -- Case study : the Bible app -- Habit testing and where to look for habit-forming opportunities.
List(s) this item appears in: New Books 2016-06 (Foreign)
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Nongyao Chaiseri Library
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General Books COMM HF 2014 665674 (See Similar Items) Available 31379014858675
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Includes bibliographical references (pages 225-242).

The habit zone -- Trigger -- Action -- Variable reward -- Investment -- What are you going to do with this? -- Case study : the Bible app -- Habit testing and where to look for habit-forming opportunities.

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