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Advertising diversity : ad agencies and the creation of Asian American consumers / Shalini Shankar.

By: Shankar, Shalini, 1972-.
Material type: materialTypeLabelBookCall no.: HF5813.U6 S53 2015Publication: Durham ; London : Duke University Press, 2015Description: xii, 314 p. : ill.ISBN: 9780822358640 (hbk.); 0822358646 (hbk.); 9780822358770 (pbk.); 0822358778 (pbk.).Subject(s): Advertising -- Social aspects -- United States | Asian American consumers -- United States | Asian Americans -- Race identity -- United States | Stereotypes (Social psychology) in advertising -- United States | Advertising agencies -- United States | Minorities in advertising -- United States
Contents:
The pitch -- Account planning -- Creative -- Account services -- Production and media -- Audience testing.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Faculty of Journalism and Mass Communication Library
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General Books HF5813.U6 S53 2015 (See Similar Items) Available 31379015239206
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Includes bibliographical references (p. 275-305) and index.

The pitch -- Account planning -- Creative -- Account services -- Production and media -- Audience testing.

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