Health program management : from development through evaluation / Beaufort B. Longest, Jr.Material type: BookCall no.: MED W 2015 669087Publication: San Francisco, Calif. : Jossey-Bass & Pfeiffer, 2015Edition: 2nd ed.Description: xxiii, 357 p. : ill.Notes: Preceded by Managing health programs and projects / Beaufort B. Longest Jr. 1st ed. c2004.ISBN: 9781118834701 (pbk.); 1118834704 (pbk.).Subject(s): Public health administration | Organizational change | Health Planning -- methods | Health services administration | Total quality management | Program evaluation | Organizational innovation
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Preceded by Managing health programs and projects / Beaufort B. Longest Jr. 1st ed. c2004.
Includes bibliographical references and index.
The work of managers in health programs -- Developing and strategizing the future -- Designing for effectiveness -- Leading to accomplish desired results -- Making good management decisions -- Communicating for understanding -- Managing quality-totally -- Commercial and social marketing -- Program evaluation.
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