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Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth.

By: Kingsnorth, Simon.
Material type: materialTypeLabelBookCall no.: HF5548.32 .K56 2016Publication: London : Kogan Page, c2016Edition: 1st ed.Description: xiii, 324 p. : ill. ; 23 cm.ISBN: 9780749474706 (paperback); 074947470X (paperback).Subject(s): Electronic commerce -- Management | Internet marketing | Strategic planning
Contents:
Introduction -- What is digital marketing? -- Aligning with your business strategy -- Barriers and considerations -- Planning -- Search engine optimization -- Paid search -- Display -- Social media -- User experience and transformation -- CRM and retention -- True personalization -- Customer service -- Content strategy -- Analytics and reporting -- Presenting your strategy -- Bringing it all together.
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Item type Current location Collection Call number Status Date due Barcode Item holds Reading lists
Book Book Boonchoo Treethong Library, Lampang Campus
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General Books HF5548.32.K56 2016 (See Similar Items) Checked out 31/08/2019 31379015279889

วส 364

Total holds: 0

Includes bibliographical references and index.

Introduction -- What is digital marketing? -- Aligning with your business strategy -- Barriers and considerations -- Planning -- Search engine optimization -- Paid search -- Display -- Social media -- User experience and transformation -- CRM and retention -- True personalization -- Customer service -- Content strategy -- Analytics and reporting -- Presenting your strategy -- Bringing it all together.

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