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Leading digital : turning technology into business transformation / George Westerman, Didier Bonnet, Andrew McAfee.

By: Westerman, George, 1963-.
Contributor(s): Bonnet, Didier | McAfee, Andrew.
Material type: materialTypeLabelBookCall no.: HD30.2 .W4785 2014Publication: Boston : Harvard Business Review Press, c2014Description: vi, 292 p. : ill.ISBN: 9781625272478; 1625272472.Subject(s): Information technology -- Management | Strategic planning | Organizational change
Contents:
Introduction : Are you ready? -- What is digital mastery? -- Part I. Building digital capabilities : Creating a compelling customer experience -- Exploiting the power of core operations -- Reinventing business models -- Part II. Building leadership capabilities : Crafting your digital vision -- Engaging the organization at scale -- Governing the transformation -- Building technology leadership capabilities -- Part III. Back at the office: a leader's playbook for digital transformation : Framing the digital challenge -- Focusing investment -- Mobilizing the organization -- Sustaining the digital transformation -- Epilogue : You ain't seen nothin' yet -- Appendix : Digital mastery self-assessment.
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Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Boonchoo Treethong Library, Lampang Campus
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General Books HD30.2.W4785 2014 (See Similar Items) Checked out 10/02/2019 31379015279905
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Includes bibliographical references and index.

Introduction : Are you ready? -- What is digital mastery? -- Part I. Building digital capabilities : Creating a compelling customer experience -- Exploiting the power of core operations -- Reinventing business models -- Part II. Building leadership capabilities : Crafting your digital vision -- Engaging the organization at scale -- Governing the transformation -- Building technology leadership capabilities -- Part III. Back at the office: a leader's playbook for digital transformation : Framing the digital challenge -- Focusing investment -- Mobilizing the organization -- Sustaining the digital transformation -- Epilogue : You ain't seen nothin' yet -- Appendix : Digital mastery self-assessment.

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