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Leading digital : turning technology into business transformation / George Westerman, Didier Bonnet, Andrew McAfee.

By: Westerman, George, 1963-.
Contributor(s): Bonnet, Didier | McAfee, Andrew.
Material type: materialTypeLabelBookCall no.: HD30.2 .W4785 2014Publication: Boston : Harvard Business Review Press, c2014Description: vi, 292 p. : ill.ISBN: 9781625272478; 1625272472.Subject(s): Information technology -- Management | Strategic planning | Organizational change
Contents:
Introduction : Are you ready? -- What is digital mastery? -- Part I. Building digital capabilities : Creating a compelling customer experience -- Exploiting the power of core operations -- Reinventing business models -- Part II. Building leadership capabilities : Crafting your digital vision -- Engaging the organization at scale -- Governing the transformation -- Building technology leadership capabilities -- Part III. Back at the office: a leader's playbook for digital transformation : Framing the digital challenge -- Focusing investment -- Mobilizing the organization -- Sustaining the digital transformation -- Epilogue : You ain't seen nothin' yet -- Appendix : Digital mastery self-assessment.
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Book Book Boonchoo Treethong Library, Lampang Campus
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HD30.2 .F56 Techno-crazed : the businessperson's guide to controlling technology--before it controls you / HD30.2 .L83 Information technology : strategic decision making for managers / HD30.2 .M37 2015 Big data : using smart big data, analytics and metrics to make better decisions and improve performance / HD30.2.W4785 2014 Leading digital : turning technology into business transformation / HD30.2122 .อ643 การสร้างเกมจำลองเพื่อการวางแผนการจัดการขยะมูลฝอยโดยชุมชน : กรณีศึกษาโครงการเคหะชุมชนคลองจั่น เขตบางกะปิ กรุงเทพมหานคร / HD30.213 .ก246 2553 ศึกษาปัจจัยการเลือกผู้ค้าสารเคมีห้องปฏิบัติการโดยใช้กระบวนการวิเคราะห์ตามลำดับชั้น (analytical hierarchy process: AHP) : กรณีศึกษา : บริษัท เอ บี ซี จำกัด / HD30.213 .ก853 2551 การใช้ระบบสารสนเทศเพื่อสนับสนุนการตัดสินใจของผู้บริหารในหน่วยงานภาครัฐแห่งหนึ่ง = Decision support system deployment for executives : case study : a government agency /

Includes bibliographical references and index.

Introduction : Are you ready? -- What is digital mastery? -- Part I. Building digital capabilities : Creating a compelling customer experience -- Exploiting the power of core operations -- Reinventing business models -- Part II. Building leadership capabilities : Crafting your digital vision -- Engaging the organization at scale -- Governing the transformation -- Building technology leadership capabilities -- Part III. Back at the office: a leader's playbook for digital transformation : Framing the digital challenge -- Focusing investment -- Mobilizing the organization -- Sustaining the digital transformation -- Epilogue : You ain't seen nothin' yet -- Appendix : Digital mastery self-assessment.

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