A study of the factors influencing Thai consumers' purchase decision for premium wine / by Siriphong Plianchaow.
By: Siriphong Plianchaow.
Contributor(s): Thammasat University. Faculty of Commerce and Accountancy.Material type: BookCall no.: HF5415.33.T5 S572 2016Publication: [Bangkok, Thailand] : Faculty of Commerce and Accountancy, Thammasat University, 2016Description: 7, 24 leaves : ill.Notes: Independent Study (M.Sc. (Marketing))--Thammasat University, 2016.Subject(s): Consumer behavior -- Thailand -- Case studies | Consumers' preferences -- Thailand -- Case studies | Wine -- Economic aspects | Purchase decision | Premium wine | Segmentation of wine drinkers in Thailand
|Item type||Current location||Collection||Call number||Status||Date due||Barcode||Item holds|
|Book||Pridi Banomyong Library General Stacks||General Books||HF5415.33.T5 S572 2016 (See Similar Items)||Available||31379015293450|
|Book||Professor Sangvian Indaravijaya Library General Stacks||General Books||HF5415.33.T5 S572 2016 (See Similar Items)||Checked out||08/08/2017||31379015293468|
Total holds: 0
Independent Study (M.Sc. (Marketing))--Thammasat University, 2016.