Normal view MARC view ISBD view

A study of the factors influencing Thai consumers' purchase decision for premium wine / by Siriphong Plianchaow.

By: Siriphong Plianchaow, 1981-.
Contributor(s): Thammasat University. Faculty of Commerce and Accountancy.
Material type: materialTypeLabelBookCall no.: HF5415.33.T5 S572 2016Publication: [Bangkok, Thailand] : Faculty of Commerce and Accountancy, Thammasat University, 2016Description: 7, 24 leaves : ill.Notes: Independent Study (M.Sc. (Marketing))--Thammasat University, 2016.Subject(s): Consumer behavior -- Thailand -- Case studies | Consumers' preferences -- Thailand -- Case studies | Wine -- Economic aspects | Purchase decision | Premium wine | Segmentation of wine drinkers in Thailand
List(s) this item appears in: New Books 2016-12 (Foreign) | New Books 2017-01 (Foreign)
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Pridi Banomyong Library
General Stacks
General Books HF5415.33.T5 S572 2016 (See Similar Items) Available 31379015293450
Book Book Professor Sangvian Indaravijaya Library
General Stacks
General Books HF5415.33.T5 S572 2016 (See Similar Items) Available 31379015293468
Total holds: 0

Independent Study (M.Sc. (Marketing))--Thammasat University, 2016.

There are no comments for this item.

Thammasat University Libraries
2 Prachan Road, Phranakorn, Bangkok 10200
Tel. 0-2986-9612 ext. 1305