Normal view MARC view ISBD view

The 4 lenses of innovation : a power tool for creative thinking / Rowan Gibson.

By: Gibson, Rowan.
Material type: materialTypeLabelBookCall no.: HD58.8 .G53 2015Publication: Hoboken, N.J. : Wiley, c2015Description: xv, 284 p. : col. ill. ; 19 x 24 cm.ISBN: 9781118740248 (pbk.); 1118740246 (pbk.).Other title: Four lenses of innovation [Parallel title].Subject(s): Organizational change | Creative ability in business | Creative thinking
Contents:
Pt. 1. The mind of the innovator -- pt. 2. THe power of patterns -- pt. 3. Looking through the four lenses. Challenging orthodoxies ; Harnessing trends ; Leveraging resources ; Understanding needs -- pt. 4. How big ideas are built.
Summary: "By asking how the world's top innovators - Steve Jobs, Richard Branson, Jeff Bezos and many others - came up with their game-changing ideas, ... Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth: Challenging orthodoxies: what if the dominant conventions in your field, market, or industry are outdated, unnecessary or just plain wrong? Harnessing trends: where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward? Leveraging resources: how can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts? Understanding needs: what are the unmet needs and frustrations that everyone else is simply ignoring?"--Publisher's description.
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Collection Call number Status Date due Barcode Item holds
Book Book Boonchoo Treethong Library, Lampang Campus
General Stacks
General Books HD58.8 .G53 2015 (See Similar Items) Available 31379015279913
Total holds: 0

Includes bibliographical references (pages 260-268) and index.

Pt. 1. The mind of the innovator -- pt. 2. THe power of patterns -- pt. 3. Looking through the four lenses. Challenging orthodoxies ; Harnessing trends ; Leveraging resources ; Understanding needs -- pt. 4. How big ideas are built.

"By asking how the world's top innovators - Steve Jobs, Richard Branson, Jeff Bezos and many others - came up with their game-changing ideas, ... Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth: Challenging orthodoxies: what if the dominant conventions in your field, market, or industry are outdated, unnecessary or just plain wrong? Harnessing trends: where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward? Leveraging resources: how can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts? Understanding needs: what are the unmet needs and frustrations that everyone else is simply ignoring?"--Publisher's description.

There are no comments for this item.

Click on an image to view it in the image viewer

Open Library:

Thammasat University Library
2 Prachan Road, Phranakorn, Bangkok 10200
Tel: 662 613-3544 (Pridi Banomyong Library, Circulation Desk)
Tel: 662 564-4444 ext. 1305 (Puey Ungphakorn Library (Rangsit Campus), Circulation Desk)