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Advertising and consumer culture in China / Hongmei Li.

By: Li, Hongmei, 1974-.
Material type: materialTypeLabelBookCall no.: HF5813.C6 L54 2016Series: China today series (Cambridge, England): Publication: Cambridge, UK. : Polity Press, 2016Description: x, 297 pages : illustrations, map.ISBN: 9780745671161; 0745671160; 9780745671178; 0745671179.Subject(s): Advertising -- Social aspects -- China
Contents:
Acknowledgements -- Introduction -- Modernity, cultural globalization, and Chinese advertising -- The development of advertising in China -- Chinese advertising agencies : dancing with chains? -- Branding Chinese products : between nationalism and cosmopolitanism -- Chinese sportswear brand li-ning : selling a cosmo-patriotic image -- Controversial advertising in China -- From mass marketing to participatory advertising in the digital age -- Conclusion and reflection -- Notes -- References -- Index.
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Book Book Faculty of Journalism and Mass Communication Library
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General Books HF5813.C6 L54 2016 (See Similar Items) Available 31379015312896
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Includes bibliographical references and index.

Acknowledgements -- Introduction -- Modernity, cultural globalization, and Chinese advertising -- The development of advertising in China -- Chinese advertising agencies : dancing with chains? -- Branding Chinese products : between nationalism and cosmopolitanism -- Chinese sportswear brand li-ning : selling a cosmo-patriotic image -- Controversial advertising in China -- From mass marketing to participatory advertising in the digital age -- Conclusion and reflection -- Notes -- References -- Index.

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