Content Inc. : how entrepreneurs use content to build massive audiences and create radically successful businesses / Joe Pulizzi.  (Text) (Text)

Pulizzi, Joe
Call no.: HF5415.127 .P85 2016Publication: New York : McGraw-Hill Education, c2016Description: xxx, 316 p. : ill. ; 24 cmISBN: 9781259589652 (hardcover); 125958965X (hardcover)Subject(s): Target marketingSocial media -- Computer network resourcesCustomer relations -- ManagementLOC classification: HF5415.127 | .P85 2016
Contents:Foreword / Brian Clark -- Introduction -- Part 1. Starting the journey. Beginning with the end in mind - The Content Inc. opportunity -- Part 2. The sweet spot. Knowledge or skill + passion -- Adding audience to your sweet spot -- Part 3. The content tilt. Understanding the power of the "tilt" - Discovering your content mission - Ways to unearth your content tilt -- Part 4. Building the base. Selecting your platform - Content ideation - The content calendar - Content staffing - The collaborative publishing model - Planning for repurposing -- Part 5. Harvesting audience. The metric that drives the model - Building for findability - Stealing audience - Social media integration -- Part 6. Diversification. The three and three model - Building out extensions - Acquiring content assets -- Part 7. Monetization. Waiting for revenue - Building the revenue model -- Part 8. Next-Level Content Inc. Putting it all together - Join the movement -- Acknowledgments -- Appendix A. CMI's contributor/blogging guidelines --Appendix B. An inside look into CMI's publishing process -- Index.
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Book Book Faculty of Journalism and Mass Communication Library
General Books General Stacks HF5415.127.P85 2016 (เรียกดูชั้นหนังสือ) ยืมออก 31/08/2021 31379015313134

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Includes bibliographical references and index.

Foreword / Brian Clark -- Introduction -- Part 1. Starting the journey. Beginning with the end in mind - The Content Inc. opportunity -- Part 2. The sweet spot. Knowledge or skill + passion -- Adding audience to your sweet spot -- Part 3. The content tilt. Understanding the power of the "tilt" - Discovering your content mission - Ways to unearth your content tilt -- Part 4. Building the base. Selecting your platform - Content ideation - The content calendar - Content staffing - The collaborative publishing model - Planning for repurposing -- Part 5. Harvesting audience. The metric that drives the model - Building for findability - Stealing audience - Social media integration -- Part 6. Diversification. The three and three model - Building out extensions - Acquiring content assets -- Part 7. Monetization. Waiting for revenue - Building the revenue model -- Part 8. Next-Level Content Inc. Putting it all together - Join the movement -- Acknowledgments -- Appendix A. CMI's contributor/blogging guidelines --Appendix B. An inside look into CMI's publishing process -- Index.

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