Normal view MARC view ISBD view

Media communication : an introduction to theory and process / James Watson.

By: Watson, James, 1936-.
Material type: materialTypeLabelBookCall no.: P90 .W38 2016Publication: London : Palgrave Macmillan, 2016Edition: Fourth edition.Description: xviii, 326 pages.ISBN: 9781137428219 (pbk.); 113742821X (pbk.).Subject(s): Mass media
Contents:
Introduction: Studying Media -- 1. The Media World: A View of the Terrain -- 2. Media in Context -- 3. Language in Pursuit of Meaning -- 4. Media Purpose, Media Performance -- 5. The Audience for Media: Substance and Shadow -- 6. Narrative: the Media as Storytellers -- 7. The News: Gates, Agendas and Values -- 8. The Practice of Media: Pressures and Constraints -- 9. The Global Arena: Issues of Dominance and Control -- 10. Research as Exploration and Development -- 11. Ever-Trending: Power Play, Illusion, Surveillance -- Concluding Remarks.
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Collection Call number Status Date due Barcode Item holds Reading lists
Book Book Faculty of Journalism and Mass Communication Library
General Stacks
General Books P90 .W38 2016 (See Similar Items) Available 31379015312888

วส 611

Total holds: 0

Includes bibliographical references (pages 287-294) and index.

Introduction: Studying Media -- 1. The Media World: A View of the Terrain -- 2. Media in Context -- 3. Language in Pursuit of Meaning -- 4. Media Purpose, Media Performance -- 5. The Audience for Media: Substance and Shadow -- 6. Narrative: the Media as Storytellers -- 7. The News: Gates, Agendas and Values -- 8. The Practice of Media: Pressures and Constraints -- 9. The Global Arena: Issues of Dominance and Control -- 10. Research as Exploration and Development -- 11. Ever-Trending: Power Play, Illusion, Surveillance -- Concluding Remarks.

There are no comments for this item.

Click on an image to view it in the image viewer

Open Library:

Thammasat University Library
2 Prachan Road, Phranakorn, Bangkok 10200
Tel: 662 613-3544 (Pridi Banomyong Library, Circulation Desk)
Tel: 662 564-4444 ext. 1305 (Puey Ungphakorn Library (Rangsit Campus), Circulation Desk)