Media communication : an introduction to theory and process / James Watson.
By: Watson, James
.
Material type: 
BookCall no.: P90 .W38 2016Publication: London : Palgrave Macmillan, 2016Edition: Fourth edition.Description: xviii, 326 pages.ISBN: 9781137428219 (pbk.); 113742821X (pbk.).Subject(s): Mass media
Contents:
Introduction: Studying Media -- 1. The Media World: A View of the Terrain -- 2. Media in Context -- 3. Language in Pursuit of Meaning -- 4. Media Purpose, Media Performance -- 5. The Audience for Media: Substance and Shadow -- 6. Narrative: the Media as Storytellers -- 7. The News: Gates, Agendas and Values -- 8. The Practice of Media: Pressures and Constraints -- 9. The Global Arena: Issues of Dominance and Control -- 10. Research as Exploration and Development -- 11. Ever-Trending: Power Play, Illusion, Surveillance -- Concluding Remarks.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds | Reading lists |
|---|---|---|---|---|---|---|---|---|
Book
|
Faculty of Journalism and Mass Communication Library General Stacks | General Books | P90 .W38 2016 (See Similar Items) | Available | 31379015312888 |
Total holds: 0
Includes bibliographical references (pages 287-294) and index.
Introduction: Studying Media -- 1. The Media World: A View of the Terrain -- 2. Media in Context -- 3. Language in Pursuit of Meaning -- 4. Media Purpose, Media Performance -- 5. The Audience for Media: Substance and Shadow -- 6. Narrative: the Media as Storytellers -- 7. The News: Gates, Agendas and Values -- 8. The Practice of Media: Pressures and Constraints -- 9. The Global Arena: Issues of Dominance and Control -- 10. Research as Exploration and Development -- 11. Ever-Trending: Power Play, Illusion, Surveillance -- Concluding Remarks.
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