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The media economy / Alan B. Albarran.

By: Albarran, Alan B.
Material type: materialTypeLabelBookCall no.: P96.E25 A43 2017Series: Media management and economics series: Publication: New York : Routledge, 2017Edition: Second edition.Description: x, 210 pages : illustrations.ISBN: 9781138886087; 1138886092; 9781138886094; 1138886084.Subject(s): Mass media -- Economic aspects
Contents:
Understanding the media economy -- Theories and approaches used to examine the media economy -- Key concepts to understand the media economy -- Evolving markets in the media economy -- Multiplatform enterprises -- Technology and the media economy -- Globalization and the media economy -- Regulation and the media economy -- Social aspects of the media economy -- Finance, valuation, and investment in the media economy -- Labor and the media economy -- Assessing the future of the media economy -- References.
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Book Book Faculty of Journalism and Mass Communication Library
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General Books P96.E25 A43 2017 (See Similar Items) Checked out 31/08/2019 31379015313696

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Includes bibliographical references and index.

Understanding the media economy -- Theories and approaches used to examine the media economy -- Key concepts to understand the media economy -- Evolving markets in the media economy -- Multiplatform enterprises -- Technology and the media economy -- Globalization and the media economy -- Regulation and the media economy -- Social aspects of the media economy -- Finance, valuation, and investment in the media economy -- Labor and the media economy -- Assessing the future of the media economy -- References.

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