Big data MBA : driving business strategies with data science / Bill Schmarzo. 
(Text)
Schmarzo, Bill
Call no.: HD38.7 .S36 2016Publication: Indianapolis : Wiley, c2016Description: xxvii, 283 p. : illISBN: 9781119181118 (pbk.); 1119181119Subject(s): Business intelligence -- Data processingBusiness planning -- Statistical methodsData miningManagement -- Data processingBig dataBusiness -- Data processingLOC classification: HD38.7 | .S36 2016
Contents:Business potential of big data. The big data business mandate -- Big data business model maturity index -- The big data strategy document -- The importance of the user experience -- Data science. Differences between business intelligence and data science -- Data science 101 -- The data lake -- Data science for business stakeholders. Thinking like a data scientist -- "By" analysis technique -- Score development technique -- Monetization exercise -- Metamorphosis exercise -- Building cross-organizational support -- Power of envisioning -- Organizational ramifications -- Stories.
| ประเภททรัพยากร | ตำแหน่งปัจจุบัน | กลุ่มข้อมูล | ตำแหน่งชั้นหนังสือ | เลขเรียกหนังสือ | สถานะ | วันกำหนดส่ง | บาร์โค้ด | การจองรายการ |
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Professor Sangvian Indaravijaya Library | General Books | General Stacks | HD38.7 .S36 2016 (เรียกดูชั้นหนังสือ) | ยืมออก | 31/08/2021 | 31379008335292 | |
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Book
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Professor Sangvian Indaravijaya Library | General Books | General Stacks | HD38.7 .S36 2016 (เรียกดูชั้นหนังสือ) | พร้อมให้บริการ | 31379015315543 |
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Business potential of big data. The big data business mandate -- Big data business model maturity index -- The big data strategy document -- The importance of the user experience -- Data science. Differences between business intelligence and data science -- Data science 101 -- The data lake -- Data science for business stakeholders. Thinking like a data scientist -- "By" analysis technique -- Score development technique -- Monetization exercise -- Metamorphosis exercise -- Building cross-organizational support -- Power of envisioning -- Organizational ramifications -- Stories.
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