A study of factors affecting attitude of Thai Gen Y consumers towards counterfeited luxury products / by Preeyapha Wachwithan.
By: Preeyapha Wachwithan.
Contributor(s): Thammasat University. Faculty of Commerce and Accountancy.Material type: BookCall no.: HF5415.33.T5 P74 2016Publication: [Bangkok, Thailand] : Faculty of Commerce and Accountancy, Thammasat University, Description: 67 leaves : ill. (some col.).Notes: Independent Study (M.Sc. (Marketing))--Thammasat University, 2016.Subject(s): Consumers' preferences -- Thailand -- Case studies | Generation Y -- Thailand -- Attitudes | Luxuries -- Thailand -- Case studies | Product counterfeiting -- Thailand -- Case studies | Counterfeit | Luxury products | Attitude | Purchase intention | Generation Y | Thailand
|Item type||Current location||Collection||Call number||Status||Date due||Barcode||Item holds|
|Book||Pridi Banomyong Library General Stacks||General Books||HF5415.33.T5 P74 2016 (See Similar Items)||Available||31379015292775|
|Book||Professor Sangvian Indaravijaya Library General Stacks||General Books||HF5415.33.T5 P74 2016 (See Similar Items)||Available||31379015292783|
Total holds: 0
Independent Study (M.Sc. (Marketing))--Thammasat University, 2016.